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A Smarter Way to Promote Health on Campus

What’s on the Wellness Menu?

A Smarter Way to Promote Health on Campus

Imagine this: A student organization reaches out for a presentation on stress management. A week later, a faculty member requests a session on flu prevention. Then, a Resident Assistant asks for something on healthy relationships. By midterm, your health promotion team is drowning in custom requests, duplicating efforts, and struggling to maintain consistency in messaging.

Sound familiar? That’s why having a structured, easy-to-access health education “menu” can streamline your wellness programming and ensure consistent, high-quality outreach across campus.

What Is a Health Education “Menu?”

Call it a menu, a catalog, or a toolkit—whatever fits your style. It’s a comprehensive collection of well-developed wellness and prevention topics, complete with ready-to-use materials and clear guidance for putting them into action.

Furthermore, campus stakeholders—including student groups, faculty, resident assistants, and student leaders—can simply select a topic from this curated catalog, making the entire collaboration process more efficient and effective.

These presentations typically include:

  • Comprehensive slide decks with presenter notes
  • Handouts and resource lists
  • Interactive activities and discussion guides
  • Tabling resources for awareness campaigns
  • Assessment tools to measure impact
  • Training materials for peer educators or co-presenters

Some institutions have expanded this model by empowering peer health advocates or building cross-departmental presenting teams that include staff from Counseling Centers, Recreation Services, and Academic Success offices—creating a more holistic approach to wellness education.

Why It Works

This structured format isn’t just convenient. It can also help your campus accomplish the following:

  • Time Efficiency: Reduce preparation time for presentations after implementing a standardized wellness menu.
  • Message Consistency: Improved clarity and consistency of messaging across multiple campus audiences.
  • Resource Optimization: Campuses can reach more students without increasing staffing levels.
  • Student Satisfaction: Higher satisfaction ratings for structured programs compared to ad hoc presentations.
  • Assessment Quality: Stronger assessment data reported when using consistent programming formats.

Additionally, structured health education menus help institutions:

  • Align programming with recognized wellness frameworks (like the National Wellness Alliance’s Six Dimensions of Wellness and the Okanagan Charter)
  • Support formal partnerships between Counseling Services, Health Services, Student Activities, and Academic Affairs
  • Empower peer health advocates with clear boundaries and well-designed materials
  • Create predictable touchpoints throughout the student experience
  • Facilitate more equitable access to health information across diverse campus populations

P.S. – Need help promoting these resources? Find five unique promotion ideas here.

What to Include in Your Health Education Menu

Additionally, when creating a health education menu for your campus, provide topics that are high-impact, relevant, and easy to deliver. Here’s a foundational list, gathered from health directors like you and based on trends we’re seeing across campuses nationwide:

Core Topics

  • Alcohol and Substance Misuse Prevention
  • Sexual Health & Safer Sex Practices
  • How to Prioritize Sleep Hygiene
  • Nutrition and Mindful Eating
  • Physical Activity & Movement
  • Consent and Healthy Boundaries
  • Cold, Flu, and Infection Prevention
  • Healthy Relationship Skills (romantic and platonic)

Mental Health & Emotional Well-being

  • Burnout Prevention & Stress Management
  • Homesickness & Adjustment to College Life
  • Building Social Connections on Campus
  • Mindfulness & Coping Skills for Anxiety

Academic & Intellectual Wellness

  • Time Management & Focus
  • Study-Life Balance
  • How to Have a Healthy Relationship with Technology

Financial & Occupational Wellness

  • Financial Literacy for College Students
  • Managing Work and School

Optional Add-ons or Series

  • The Six Dimensions of Wellness Series
    • Emotional, Physical, Social, Intellectual, Financial, Spiritual
  • Peer-Led Wellness Circles
  • RA/Faculty Training Modules

Special Format Options

Tired of traditional, sit-and-listen health presentations? These engaging formats make wellness education interactive, hands-on, and more impactful for participants. Explore these workshop series and interactive activity ideas to keep students engaged:

Wellness Workshop Series

  • The Six Dimensions of Wellness Series (Emotional, Physical, Social, Intellectual, Financial, Spiritual): Each session explores one of the six key wellness areas with discussion prompts, activities, and real-life strategies. Great for helping students understand how different aspects of their well-being are interconnected.
  • Peer Relationship Series (progressive skill-building program): This series can focus on communication, conflict resolution, empathy, and setting boundaries. It’s designed to help students navigate friendships, dating, and roommate dynamics with confidence.
  • Mindful Campus Series (progressive mindfulness skill development): Students can learn and practice mindfulness techniques over several sessions, including breathwork, body scans, and grounding strategies. Ideal for stress management and building emotional regulation skills.
  • Body Positive Series (multi-session body image programming): This series explores media literacy, self-compassion, and inclusive wellness messages. Each session builds on the last to foster a healthier relationship with one’s body and appearance.

Interactive Formats

  • Wellness Escape Rooms (interactive problem-solving focused on health topics): Students work together to solve themed puzzles that reinforce key health concepts (like sleep, nutrition, or consent). A fun and immersive way to engage with wellness education.
  • Health Myth-Busting Events (quiz-show formats for groups): This fast-paced, game-style event helps debunk common health misconceptions through team challenges and trivia. Great for RA events, orientation weeks, or classroom takeovers.
  • Wellness Fairs (multi-topic tabling with interactive components): Fairs bring together multiple campus and community partners to offer resources, giveaways, and hands-on activities. Think spin-the-wheel games, smoothie bike stations, or stress ball DIY tables.
  • Peer-Led Wellness Circles (facilitated discussion groups): Small, supportive groups where trained peers guide conversations around mental health, identity, stress, and more. Encourages connection, validation, and shared coping tools.

Tips for Implementation

  • Template Your Materials: Use a consistent slide deck format, a request form, and a follow-up survey.
  • Create a Shared Folder: Make it easy for peer educators and staff to grab handouts, posters, or tabling talking points.
  • Stay Data-Driven: Use attendance tracking and feedback forms to refine your topics and formats each semester.
  • Pilot Before Scaling: Start with the top 5 requested topics, then grow the menu over time.

Key Takeaways

As a campus health leader, your impact goes far beyond delivering one-off programs—you’re shaping a sustainable system that empowers students to thrive, both now and in the future.

When done intentionally, health education has the power to shift campus culture in meaningful ways. Creating a campus-wide health education menu or toolkit isn’t just a means for organization—it’s a strategic step toward a healthier, more engaged student community.

Ready to enhance health and wellness efforts on your campus?
Explore how you can build a more accessible, inclusive, and effective wellness culture on your campus.

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Understanding the Okanagan Charter: A Framework for Prioritizing Campus Well-Being

In recent years, colleges and universities worldwide have prioritized student well-being as an integral part of their mission. Furthermore, not only does investing in wellness programs support student health and satisfaction, but it also offers additional benefits. These extra benefits include improving graduation rates, strengthening institutional reputation, reducing recruitment costs, and boosting student retention.

However, establishing meaningful well-being initiatives that align with academic goals and institutional values can be a complex challenge. Enter the Okanagan Charter, a powerful guiding framework designed to help higher education institutions create, implement, and sustain holistic wellness programs.

Recently, we hosted a webinar with three college health leaders—Dr. Oliver Tacto of Maryville University, Emily Pagano of UConn, and Kelly Gorman of UAlbany— shared insights on best practices for promoting wellness on college campuses. Each of their institutions has committed to the Okanagan Charter, setting an example for how campuses can foster a culture of well-being.

What is the Okanagan Charter?

The Okanagan Charter was created in 2015 at the International Conference on Health Promoting Universities and Colleges in Kelowna, Canada. Its goal is to inspire colleges and universities to integrate health into every aspect of campus life. Unlike typical health initiatives, the Charter calls for a comprehensive approach, taking into account the physical, mental, emotional, and social well-being of students, faculty, and staff.

The Charter consists of two primary calls to action:

1. Embed Health into All Aspects of Campus Culture:
Colleges should make well-being a core part of campus life, not just through wellness services, but across all departments and activities.
2. Lead Health Promotion Locally and Globally:
Universities are encouraged to engage with local communities, health organizations, and global partners, creating a supportive ecosystem for all involved.

These calls help institutions, like our recent webinar speakers, build environments where students, staff, and faculty feel supported in every part of campus life.

Hear Dr. Oliver Tacto’s take on the Okanagan Charter in the clip below:

Why the Okanagan Charter Matters for Higher Education

In today’s competitive higher education landscape, where the mental health and overall well-being of students are essential, the Okanagan Charter offers universities a holistic framework to create an impactful, inclusive, and sustainable approach to wellness.

Here’s why the Okanagan Charter matters now more than ever:

  • Aligning with Institutional Values: With many students and their families prioritizing well-being when choosing schools, the Okanagan Charter helps colleges establish wellness programs that align with institutional values, strategic plans, and mission statements, strengthening their reputation and appeal.
  • Supporting Mental Health: As the demand for mental health services continues to rise, the Charter provides a pathway for campuses to develop comprehensive support systems that prioritize mental health without limiting their focus to clinical services.
  • Fostering a Supportive Campus Culture: The Charter’s emphasis on embedding health into all aspects of campus life encourages institutions to foster a supportive culture where students, faculty, and staff feel valued and empowered to take charge of their well-being.

P.S. – You can download a copy of the Okanagan Charter here.

Key Principles for Mobilizing Whole-Campus Health Initiatives in Higher Education

Furthermore, the Okanagan Charter lays out guiding principles to help campuses take action toward whole-system health. Following these principles allows institutions to create healthier, more inclusive campus environments.

Key principles that drive the Okanagan Charter’s approach to whole-campus health initiatives include:

  • Using settings and whole system approaches: Focus on holistic, system-wide methods to create healthy conditions in higher education and model health promotion for other settings.
  • Ensuring comprehensive and campus-wide approaches: Implement interconnected strategies for the whole campus.
  • Leveraging participatory approaches to engage the voice of students and others: Set ambitious goals and engage all stakeholders—students, staff, faculty, and leaders—in collaborative, participatory efforts to establish priorities and foster widespread commitment to action.
  • Developing trans-disciplinary collaborations and cross-sector partnerships: Foster collaborations across disciplines and sectors, both on campus and with local and global partners, to drive comprehensive health initiatives and promote health knowledge and action in wider communities.

Hear Emily’s thoughts on what it means to collaborate versus cooperate:

  • Promoting research, innovation and evidence-informed action: Ensure research and innovation provide evidence to shape health policies and practices, enhancing sustainability on campus and in society, while adapting actions based on new findings.
  • Building on strengths: Adopt an asset-based approach to recognize strengths, address challenges, celebrate successes, and share lessons to continuously improve campus health and well-being.
  • Valuing local and indigenous communities’ contexts and priorities: Promote health by engaging with and understanding the contexts and priorities of local and indigenous communities, while considering the perspectives of vulnerable and transitioning populations.
  • Acting on an existing universal responsibility: Uphold the “Right to Health” declared in the Universal Declaration of Human Rights by ensuring health promotion actions reflect social justice, equity, dignity, diversity, and the interconnectedness of health with social, economic, and ecological factors.

Key Takeaways

The Okanagan Charter empowers campuses to prioritize holistic well-being by embedding health into all areas of campus life and fostering a supportive community. Incorporating these principles allows colleges and universities to create sustainable wellness initiatives that truly enhance the campus community as a whole.


Gain tips for enhancing wellness from three college health experts here.

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Bridging the Gap Between Athletic and Wellness Departments on College Campuses

In the high-pressure world of college athletics, student-athletes juggle rigorous training schedules, academic responsibilities, and the everyday demands of college life. Ensuring these athletes remain in peak physical condition while maintaining their overall health is no small feat.

This challenge is especially prominent when athletic departments and campus health and counseling centers operate separately. That’s unless…You’re utilizing an integrated Electronic Health Record (EHR) system!

EHR solutions offer a seamless, efficient way to coordinate care between departments and ensure that student-athletes receive comprehensive support both on and off the field.

In this blog we’ll cover:
  • The challenges of miscommunication between athletic departments, health centers, and counseling clinics
  • How an EHR can bridge the gap to deliver a better student experience and more coordinated care
  • The critical role of an EHR in supporting both the physical and mental health of student-athletes

The Disconnect Between Athletics and Campus Wellness

Athletic trainers manage student-athlete injuries and performance optimization on many campuses, while campus health centers handle general medical care and counseling handles mental health support.

With these three services operating independently, this makes it difficult to share critical health information that can impact an athlete’s overall well-being. This disconnect can result in delayed or incomplete care and missed opportunities for holistic health management.

The Role of an Integrated EHR in Coordinating Care for Student-Athletes

An integrated EHR platform addresses these challenges by creating a single, unified system that offers multiple benefits, including permission structures to maintain student privacy:

1. Improved Communication Sharing

A comprehensive EHR system allows both athletic trainers and wellness services staff to access shared student records, ensuring everyone involved in a student-athlete’s care is on the same page—but with safeguards in place.

Permission structures within the EHR ensure that only certain types of information or notes are visible to specific staff. For instance, a trainer may access medical history relevant to injuries but won’t see sensitive mental health notes unless permitted. This balance ensures privacy while improving overall care coordination.

Effective coordination among trainers, health services, and counseling services is essential for comprehensive student-athlete care. Here’s how it can look in practice:

  • Trainers can view a student’s medical history before deciding on treatment for an injury.
  • Health services can stay updated on any injuries or physical conditions when providing care.
  • Counseling services can access relevant health information to better support a student’s overall well-being during treatment.

2. Seamless Coordination of Care

When athletic trainers and health services can collaborate through a shared EHR, they can coordinate care more effectively. For example, if an athlete is recovering from a concussion, trainers and wellness professionals can work together to develop a tailored recovery plan. 

This accounts for physical, mental, and academic considerations. With all the information in one place, treatment plans can be updated in real-time, ensuring continuity of care.

4. Enhanced Tracking and Monitoring

An EHR system provides real-time access to data, making it easier to track athletes’ progress, monitor injuries, and manage recovery timelines.

Moreover, health professionals and trainers can quickly identify trends and adjust treatment plans as needed. This tracking is particularly beneficial for preventing recurring injuries or monitoring conditions like stress fractures or overuse injuries.

Hey! If you’re reading this blog, you might also be interested in our other blog, College Athletics and Mental Health. Check it out here.

5. Informed Decision-Making

Whether it’s a decision to return to play after an injury or addressing chronic issues like asthma or anxiety, integrated EHRs empower both athletic trainers and health services to make informed, data-driven decisions.

Furthermore, all clinics having access to comprehensive medical data ensure that student-athletes are not rushed back into play before they are fully ready, reducing the risk of re-injury.

Why Integration Matters for Mental Health

The physical demands of collegiate sports can take a toll on mental health. Anxiety, depression, and stress are common among student-athletes who balance competitive pressures, academic obligations, and personal lives. An integrated EHR streamlines communication and collaboration, improving overall care for student-athletes.

Sharing information on mental health services and treatment plans allows athletic trainers to recognize when an athlete might need extra support. This enables health and counseling services to intervene earlier if mental health issues are affecting athletic performance.

Key Takeaways

Coordinating care between athletic trainers and campus health and counseling centers is critical to ensuring that student-athletes receive comprehensive, holistic care. By implementing an integrated EHR solution, colleges and universities can break down silos, improve communication, and provide better care for their athletes.

And when these departments can seamlessly communicate, student-athletes can perform at their best—both on the field and off.

Want to learn more about how you can bridge the gap between different departments on your campus? Contact us today to see what your options are in helping your campus improve student-athlete care.

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The Role of College Health Services in Managing Complex Health Conditions

In 2019, the Centers for Disease Control and Prevention (CDC) reported that “more than one-half (53.8%) of adults aged 18–34 years reported having at least one chronic condition, and nearly one-quarter (22.3%) reported having more than one chronic condition.”

Given these significant numbers, college health centers play a critical role in managing complex health conditions among students, such as diabetes and epilepsy. College health centers need to adopt multifaceted strategies to effectively support students’ health and well-being.

In this blog, we’ll delve into the challenges students with complex health conditions encounter and offer practical strategies to help your campus provide them with the best possible college experience.

1. Addressing Challenges Faced by Students with Complex Health Conditions

Students with complex health conditions often struggle with balancing their health needs and academic demands. Frequent monitoring, medication management, and emergency preparedness are key aspects that require robust support systems within college health services.

2. How College Health Centers Can Help

  • Personalized Care Plans: Proactively develop individualized care plans that cater to the specific needs of each student, including regular check-ups and tailored treatment plans. Creating these plans when students identify their health needs is key. Your health center may also consider offering to coordinate with specialists and external resources to ensure comprehensive care.
  • Accessible Resources: Ensure students easily access necessary medical supplies and medications. For those who become newly diagnosed while enrolled as a student, taking the time to provide educational resources can help them manage their conditions effectively. Additionally, clear communication channels should be established for students to reach healthcare providers and support staff for timely assistance and guidance. More information on improving health communication in higher education can be found here.
  • Emergency Protocols: Establish clear emergency protocols and train staff to respond promptly to health crises. Additionally, conduct regular emergency drills and ensure all staff are familiar with students’ specific health needs and emergency response procedures.

3. Creating a Supportive Environment

  • Awareness and Education: Conduct awareness campaigns and educational workshops to inform the campus community about various health conditions and how to support affected individuals. For example, host several events for Arthritis Awareness Month with activities such as informational booths, guest speakers, and practical workshops on managing arthritis pain and joint health.
  • Peer Support Groups: Facilitate peer support groups where students can share experiences and coping strategies. This can be accomplished by establishing a weekly support group for students with chronic health conditions to discuss challenges, exchange advice, and offer mutual encouragement in managing their health.
  • Counseling Center Integration: Ensure that your campus offers counseling services specifically for students with chronic conditions. Proper staff training to treat students with these health issues is crucial to ensure a supportive and understanding environment that fosters their academic and personal growth.

4. Utilizing Technology

  • Electronic Health Records (EHRs): Leverage a comprehensive EHR system to streamline health information management, ensuring accurate and timely access to students’ medical histories, and enhancing coordination between healthcare providers and school staff, facilitating better-informed care decisions.
  • Telehealth Services: Furthermore, you may want to consider implementing telehealth options to provide convenient and flexible care, reducing the need for in-person visits and accommodating students’ busy schedules. This makes health services much more accessible for students with health issues that may prevent them from coming in for an in-person visit. This can also help with reducing the number of no-shows.
  • Health Monitoring Apps: Encourage the use of health monitoring apps that help students track their conditions and communicate with healthcare providers in real-time. This can support proactive health management and empower students to take charge of their well-being as they grow into adulthood.

Discover how Georgia Southern University was able to reduce the number of no-shows at their clinic here.

5. Collaborating with External Resources

  • Specialist Referrals: Establish partnerships with local healthcare providers and specialists to offer comprehensive care beyond what the college health center can provide. For instance, collaborate with nearby cardiologists for students managing hypertension or pulmonologists specializing in asthma to ensure students receive the specialized care they need.
  • Community Resources: Connect students with community resources and support networks to ensure they receive holistic care. This may include collaboration with local diabetes organizations to provide students with access to specialized medical care, nutritional counseling, and peer mentoring programs.
  • Training and Development: Engage in ongoing training and development for health center staff to stay updated on best practices and advancements in managing complex health conditions.

6. Key Takeaways

College health centers are crucial for enhancing college students’ experience. They offer care and resources that empower students to manage their health and excel academically, supporting everything from minor issues like colds and flu to complex conditions such as arthritis and kidney disease. By leveraging technology and collaborating with specialists, these centers ensure students receive holistic care, contributing to a successful college journey.

See how Medicat’s EHR can help improve your clinic’s workflow with a self-guided tour.

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Improving Health Communication in Higher Education

(Best Practices and What to Avoid)

We all know what happens when communication breaks down – chaos erupts! Effective health communication is vital for promoting wellness and managing health concerns on college campuses. Understanding and applying best practices in health communication can significantly enhance health services utilization and the overall well-being of the student population.

Let’s dive into the essential elements of effective health communication, the application of health literacy models and plain language guidelines and identify common errors and opportunities for improvement.


Best Practices in Health Communication

1. Know Your Audience

Understanding the diverse backgrounds, experiences, and needs of your student population is crucial. Tailor your messages to address the specific concerns and preferences of different student groups, such as international students, students with disabilities, or those from various cultural backgrounds.

2. Utilize Multiple Channels

Students access information through various channels, including social media, email, campus websites, and physical materials (flyers, bulletin boards, etc.). Ensure your health messages are distributed through multiple platforms to maximize engagement. Use engaging visuals and multimedia content to capture attention and make information more accessible.

Learn more about promoting campus resources through social media here.

3. Be Clear & Concise

Clarity and brevity are essential in health communication. Avoid medical jargon and complex language that may confuse or overwhelm students. Use plain language guidelines to ensure your messages are easily understood. For example, instead of saying “administer medication,” use “take medicine.”

4. Foster Foster Two-Way Communication

Encourage feedback and dialogue with students. Create opportunities for students to ask questions, share concerns, and provide input on health initiatives. This can be done through online forums, in-person events, anonymous surveys, or suggestion boxes. Two-way communication builds trust and ensures that your messages are relevant and effective.

Applying Health Literacy Models and Plain Language Guidelines

Health Literacy Models

Health literacy involves the ability to obtain, process, and understand basic health information to make informed health decisions. Applying health literacy models can enhance the effectiveness of your communication efforts.

The Health Belief Model (HBM): The HBM can help predict and explain health behaviors by focusing on individuals’ beliefs about health conditions, perceived benefits of action, and barriers to action. Use this model to design messages that address perceived risks and emphasize the benefits of adopting healthy behaviors.

For example, to encourage students to get flu vaccinations, you might highlight the perceived severity of the flu by sharing stories of severe cases and the high risk of contagion in a campus environment.

Simultaneously, emphasize the benefits of vaccination, such as increased immunity, reduced absenteeism, and protection for vulnerable peers and campus staff. Address barriers by providing information on convenient campus vaccination clinics, reducing cost concerns, and dispelling myths about vaccine safety.

The Socio-Ecological Model (SEM): The SEM considers the complex interplay between individual, interpersonal, organizational, community, and societal factors. Use this model to develop multi-level interventions that address various determinants of health and create supportive environments for behavior change.

For example, to encourage college students to take care of their mental health, you could implement individual-level strategies like providing access to online self-help resources and counseling services. At the interpersonal level, facilitate peer support groups and mental health awareness training for student leaders.

Moreover, advocate for policies that reduce academic stress, such as flexible deadlines and mental health days. Community-level interventions might include partnerships with local mental health organizations to provide workshops and resources. Lastly, at the societal level, engage in advocacy efforts to reduce stigma around mental health and promote broader cultural acceptance of seeking help.

Plain Language Guidelines

Plain language guidelines emphasize clear and straightforward communication. Here are some key principles:

  • Use simple words and sentences: Replace complex terms with simpler alternatives. For example, use “high blood pressure” instead of “hypertension.”
  • Be direct: State your main message at the beginning and keep sentences short.
  • Use active voice: Active voice is more engaging and easier to understand. For example, “Wash your hands” is better than “Hands should be washed.”
  • Organize information logically: Use headings, bullet points, and numbered lists to break down information and make it easier to scan.

Common Errors and Opportunities for Improvement

Error 1: Overloading Information

Providing too much information at once can overwhelm students and reduce the likelihood of them retaining key messages. Focus on delivering essential information in manageable chunks.

Opportunity: Prioritize and segment information visually. Use infographics and summaries to highlight key points.

Error 2: Ignoring Cultural Sensitivity

Health messages that do not consider cultural differences may be ineffective or even offensive to some students.

Opportunity: Engage with diverse student groups to understand their perspectives and tailor messages accordingly. Use culturally relevant examples, images, and language.

Error 3: Lack of Visual Appeal

Plain text messages may be ignored or overlooked, especially in today’s visually-driven digital landscape.

Opportunity: Incorporate visuals, such as images, videos, and infographics, to make messages more engaging and easier to understand.

Error 4: Inadequate Follow-Up

Sending out a health message without follow-up can lead to low engagement and missed opportunities for behavior change.

Opportunity: Use automated reminders and follow-up communications to reinforce messages. Provide support to encourage sustained behavior change.

Key Takeaways

Effective health communication on college campuses requires a strategic approach that considers the diverse needs of the student population. By applying health literacy models, adhering to plain language guidelines, and addressing common pitfalls, colleges of all sizes can enhance their communication efforts and promote a healthier campus environment.

Take health promotion a step further on your campus with Strategies to Boost Immunization Rates.

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Health Promotion Through Social Media

Health Promotion Through Social Media:

Effective Strategies and Best Practices

Social media has become an indispensable tool for promoting health initiatives, especially among Gen Z students. This demographic, born between 1997 and 2012, is the first truly digital native generation, making them a crucial audience for college health campaigns.

Understanding how to effectively leverage social media to connect with Gen Z can significantly enhance your health promotion efforts on campus. Here are some tips, trends, and best practices for colleges to consider.

1. Promote on the Right Platforms

According to Morning Consult’s report, YouTube is the most-used platform for Gen Z, with over 80% spending time on the app. Instagram follows closely in the second spot at 75%, indicating that the platform remains highly popular. TikTok (69%) and Snapchat (63%) are also significant players, demonstrating their continued relevance among Gen Z users.

This stresses the importance of ensuring that your college is utilizing these platforms for health promotion to reach the greatest number of students.

Gen Z Social Media Stats

2. Leverage Influencer Partnerships

Leverage influencer partnerships by collaborating with student influencers or popular figures on campus who resonate with Gen Z. These individuals can provide credible and relatable voices for sharing health messages. Micro-influencers, with their smaller but highly engaged followings, can be especially effective in fostering a sense of community.

Colleges can effectively advertise health promotion initiatives by leveraging YouTube’s extensive reach among Gen Z, creating engaging video content that resonates with students. Additionally, maintaining an active presence on Instagram, TikTok, and Snapchat with creative and authentic posts will ensure that health messages are seen and embraced by this tech-savvy generation.

3. Utilize User-Generated Content

User-generated content (UGC) is defined as “consumer-generated content.” You can incorporate this on your campus by encouraging students to create content themselves, such as photos, videos, and stories about their experience utilizing health services on your campus.

Schools may also consider launching campaigns with specific hashtags, hosting contests, and highlighting student contributions on their official social media platforms, fostering a sense of community and engagement. (P.S. – this could be great for marketing majors to take part in).

4. Focus on Authenticity and Transparency

According to Forbes, Gen Z highly values authenticity and transparency. Share real stories, and behind-the-scenes content, and be transparent about your mission and values. Avoid overly polished or corporate-sounding messages.

5. Provide Value with Educational Content

Provide value with educational content by sharing tips, tutorials, and educational posts that offer real benefits to your audience. Use features like Instagram Stories’ “Swipe Up” or link stickers to direct followers to additional resources.

For example, one idea could be to create a series called, “Wellness Wednesdays,” where each week, your clinic shares valuable health tips and tutorials on topics like stress management, healthy eating, exercise routines, and mental health awareness.

For example, an Instagram Story might include a short tutorial on how to do a particular mindfulness meditation technique, followed by a swipe-up link directing followers to a detailed blog post or video on the college’s health center website on the topic.

A video on YouTube could showcase a nutritious, budget-friendly recipe with step-by-step instructions and a link directing students to a downloadable meal plan. Access to information about the Basic Needs Hub for students struggling with food insecurity could be included in the video’s caption section.

6. Engage in Real-Time Interactions

Engage in real-time interactions by utilizing live streaming features on Instagram, TikTok, and YouTube to host health and wellness Q&A sessions, webinars, or live discussions. You may find that more students attend virtually than you would think. Respond promptly to comments and messages to foster a sense of connection and community.

Additionally, colleges can record these live sessions and upload them to their YouTube channel, blog, or website as “evergreen content.

7. Promote Mental Health Awareness

Gen Z is more open to discussing and addressing mental health than other generations. For instance, less than 3 percent of individuals aged 65 and older have received treatment directly from mental health professionals, whereas over a third of Gen Zers have reported receiving medical treatment or therapy from such professionals.

Continue to promote mental health awareness in new and fun ways by focusing on the wide variety of wellness-related support available on campus. Share content that normalizes seeking help and provides practical mental health tips that students can easily implement in their daily (and busy) lives.

8. Use Data-Driven Insights

Finally, to improve the content you share over time, track key social media metrics like your follower count, impressions, interactions, shares, and comments to understand what content resonates most with your audience. Adjust your strategy based on these insights to continually improve your reach across campus.

Best Practices for Connecting with Gen Z

  1. Stay Current with Trends

    To effectively connect with Gen Z, stay current with the latest social media trends and platform updates. Gen Z quickly adopts new features and trends, so staying updated can help keep your content relevant!

  2. Encourage Interaction

    Encourage interaction by using polls, quizzes, and interactive posts to engage your audience. Interactive content not only boosts engagement but also provides insights into your audience’s preferences and opinions.

  3. Focus on Diversity and Inclusion

    Highlight diversity and inclusion by ensuring that your content reflects a wide variety of voices, perspectives, and stories across your campus community. This creates an inclusive environment and resonates with Gen Z’s values.

  4. Be Consistent

    Be consistent by maintaining a regular posting schedule to keep your audience engaged. Consistency helps build trust, “feeds the algorithm,” and keeps your content top of mind.

Key Takeaways

Promoting health initiatives through social media is an evolving and dynamic process, especially when targeting the digitally savvy Gen Z.

By understanding their preferences and behaviors, and implementing these best practices, colleges can create impactful and engaging physical and mental health promotion campaigns.

Gain unique tips to promote campus resources to your students by downloading our free guide.

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5 Must-Have EHR Software Features for College Health Centers

EHR Software for Counseling Centers

  1. Simple-to-Use Student Portal
  2. Robust Documentation Capabilities
  3. Simplified Practice Management Features
  4. Efficient Clinic Automation
  5. Compliance With Privacy Regulations

College health centers play a crucial role in providing comprehensive care to students. Having the right Electronic Health Record (EHR) software is essential for streamlining operations and enhancing services. In this blog, we’ll delve into five must-have features that every college health center should prioritize when selecting their EHR software.

1. Student Portal

A robust student portal, complemented by secure messaging capabilities, is essential for enhancing access to healthcare services on campus. With features like cloud-based document upload, electronic forms, and automated reminders, students can conveniently submit necessary documents, securely communicate with healthcare providers, and receive timely reminders for appointments or upcoming deadlines. This streamlined process promotes efficiency and ensures that students can easily engage with the healthcare services offered by the health center.

2. Robust Documentation Capabilities

A comprehensive EHR system with robust documentation capabilities is essential for efficient student healthcare management. With features like “drag and drop” form creation, customizable chart layouts, and student case management, healthcare providers can streamline documentation processes and ensure accurate record-keeping.

Additionally, inter-clinic collaboration functionalities enable seamless communication and information sharing between different clinics (including counseling and accessibility services), facilitating coordinated care for students.

3. Simplified Practice Management Features

Efficient practice management is vital for college health centers to deliver quality care to students. EHR software with simplified practice management capabilities, such as seamless integration with the student information system (SIS), customizable calendar views, and automated communication via email and text, reduces administrative burdens and enhances the student experience.

Moreover, built-in reporting tools provide valuable insights into clinic performance, allowing for data-driven decision-making and continuous improvement in service delivery. These insights can help clinic leaders demonstrate the impact of student health services to key stakeholders across campus.

For instance, Azusa Pacific University’s success is evident in its ability to provide accurate data in its board and year-end reports. As noted by Gidget Wood, Administrative Director at the University, “Now we can provide accurate numbers … and we can validate our worth in the assessment process.” Implementing effective reporting mechanisms has significantly contributed to their organizational efficiency and credibility.

4. Efficient Clinic Automation

Streamlining clinic operations is essential for college health centers to provide timely and effective care to students. Look for EHR software with efficient clinic automation features, such as ePrescribing, lab order management, and automated notifications for test results. Seamless integration with state registry interfaces and insurance waiver management capabilities further enhances operational efficiency and ensures compliance with regulatory requirements.

5. Compliance with Privacy Regulations

Ensuring the privacy and confidentiality of student health information is a top priority for college health centers. It’s crucial to choose EHR vendors that prioritize compliance with key privacy regulations like HIPAA and FERPA, while maintaining rigorous standards such as SOC 2 compliance. Features such as role-based access controls and encryption protocols play a vital role in safeguarding student data and ensuring adherence to regulatory requirements.

Key Takeaways

Prioritizing EHR software with these must-have features can significantly enhance the quality and efficiency of services offered by college health centers. With the right technology in place, colleges can optimize operations and provide comprehensive care to students, ultimately contributing to their overall well-being.

Explore how Medicat’s EHR software can transform your college health center’s operations with a guided demo of our software today! self-guided tour.

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The Connection Between Movement and Mental Health

On average, people experience 3.4 poor mental health days per month. However, incorporating regular exercise into students’ routines can slash this number by about 40%. Surprising as it may seem, engaging in regular exercise can serve as a potent tool for bolstering mental health, offering a range of benefits that extend far beyond the physical realm.

In this blog, we’ll explore this fascinating correlation, uncovering how physical activity can positively influence psychological well-being and ultimately contribute to a happier, healthier campus community through the integration of physical activity into students’ daily lives.

How Exercise Improves Mental Health

As mental health and wellness advocates on campus, it’s crucial to understand the profound impact of regular exercise on students’ mental well-being. For instance, even running for 15 minutes or walking for an hour can reduce depression by 26%. That’s because physical activity signals to our bodies to release endorphins, often referred to as “feel-good” hormones, which can have a profound impact on emotional state. These neurotransmitters interact with receptors in the brain, reducing pain perception and triggering feelings of euphoria and well-being.

Additionally, exercise serves as a powerful tool for stress relief, helping to regulate the body’s stress response and manage levels of cortisol, a hormone associated with heightened stress levels. By engaging in physical activity, students can regulate their body’s stress response and manage cortisol levels, the hormone associated with heightened stress. Techniques like mindful movement or yoga promote relaxation and mindfulness, offering a calm refuge amidst life’s pressures.

Moreover, regular exercise has been linked to improved sleep quality, which in turn can have a profound impact on mood and energy levels. Physical activity helps regulate the body’s internal clock, promoting more restful and rejuvenating sleep patterns. You can experience the benefits of exercise in your sleep as early as the first day, with just 30 minutes of exercise leading to higher-quality sleep that same night.

Take it a step further and help create a fitness-friendly environment on your campus. Check out our tips for reducing gym intimidation.

Getting Started with Exercise for Mental Health

As advocates for mental health and wellness on campus, it’s important to recognize the journey of integrating exercise into students’ routines as both invigorating and challenging. The key lies in discovering activities that not only match their interests but also seamlessly fit into their busy schedules. By exploring various options, students are more likely to find something they genuinely enjoy and can commit to in the long-term.

Once students have found the right activity, it’s crucial to set realistic goals that align with their current fitness levels and lifestyles. Achievable goals not only keep them motivated but also prevent discouragement from setting in. Consider suggesting the SMART goal-setting strategy, which prioritizes the actual steps needed to achieve a specific outcome rather than solely focusing on the outcome itself.

To make exercise a sustainable habit, students should integrate it into their daily routines. Whether it’s taking a brisk walk between classes, or attending a mid-day fitness class, finding ways to seamlessly incorporate physical activity into their day-to-day lives is essential. Encouraging students to enlist the support of a workout buddy or join group fitness classes can provide added motivation and accountability. Additionally, prioritizing enjoyment by selecting activities that bring genuine joy and anticipation will help students stay committed to their exercise routines.

Key Takeaways

The correlation between exercise and student mental health is undeniable. It serves as a powerful tool for enhancing mood, relieving stress, and promoting restful sleep, ultimately contributing to a happier, healthier life.

Exercise is just one piece of the puzzle when it comes to building a healthy lifestyle; discover how embracing a holistic wellness approach can unlock key benefits across your campus.

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Gymtimidation No More

A Guide for College Health Leaders to Foster a Fitness-Friendly Environment

When stress levels are high and time is limited, college students often struggle to prioritize their physical well-being. It’s no secret that fitness plays a crucial role in overall health, but the gym can be an intimidating place for many. College health leaders and other leaders across campus have the power to cultivate an environment that promotes fitness and encourages students to lead healthy lifestyles.

In this blog, we’ll be covering:

  • Understanding the barriers to fitness
  • Creating a welcoming and inclusive fitness environment
  • Ideas for creating engaging group workouts
  • Building a supportive community

Understanding the Barriers to Fitness for College Students

Academic pressures, time constraints, and lack of self-confidence are just a few factors that contribute to students’ hesitancy to embrace fitness. By recognizing and addressing these barriers, we can create an inclusive environment that caters to the diverse needs of our student population.

  1. Academic Pressures

    College life is demanding, with students juggling coursework, assignments, and exams. Time spent in the gym may feel like time taken away from studying. However, exercise can actually enhance academic performance!

    When students engage in physical activity, it stimulates blood flow to the brain, improving cognitive function and memory retention. Additionally, exercise releases endorphins, which can help reduce stress levels and improve overall mood.

    Furthermore, incorporating exercise into study routines can be beneficial. Taking short breaks to engage in physical activity can improve focus and productivity. Whether it’s a quick walk around campus or a few minutes of stretching, these small bursts of exercise can re-energize the mind and help students maintain their concentration throughout the day.

  2. Time Constraints

    Busy schedules often prompt students to prioritize academics and social commitments over physical activity. One way to address this challenge is by introducing flexible workout options.

    Offering shorter, high-intensity workouts can be a time-efficient solution for students who are constantly on the go. These workouts can be completed in a shorter amount of time while still providing the benefits of a longer workout session.

    Additionally, incorporating physical activity into social events can be a fun way to encourage students to engage in fitness. Organizing group hikes, sports tournaments, yoga workshops, or roller-skating parties can create opportunities for students to engage in physical activity while also fostering a sense of community and social connection. Furthermore, this can be an exciting opportunity for first-year students which can help with creating a sense of belonging. 

  3. Lack of Self-Confidence

    Gymtimidation is a common barrier for many college students. The fear of judgment or feeling inexperienced can prevent them from embracing fitness. To combat this, it’s important to create a supportive and inclusive environment.

    One way to do this is by implementing one-on-one introductory sessions. These sessions can be tailored to each student’s needs and provide an opportunity for them to familiarize themselves with the gym equipment and receive guidance from fitness experts.

    In addition to individual sessions, group fitness classes can also be beneficial. Working out in a group setting can help students feel more comfortable and less self-conscious. It provides a sense of camaraderie and encourages students to support and motivate each other.

Creating a Welcoming and Inclusive Fitness Environment

Creating a fitness environment that your students want to be a part of goes beyond just addressing the physical aspects of the gym. It involves creating a space where all individuals feel comfortable and accepted, regardless of their background, abilities, or fitness goals.

One way to achieve this is by offering a diverse range of fitness activities. Not every student enjoys traditional weightlifting or cardio workouts. By expanding offerings to include a wide range of activities such as dance classes, kickboxing, or outdoor adventures, your campus can cater to diverse interests and abilities.

Along with offering a wide range of fitness activities, it’s essential to focus on inclusive marketing and branding. The language and imagery used to promote fitness on flyers, digital ads, and in newsletters play a significant role in creating an inclusive environment. By applying a lens of inclusivity to all materials displayed in, around, and about the facility, colleges can ensure that all students feel represented and welcome to work on their personal fitness.

Finally, providing accessible facilities and equipment is key. This includes installing wheelchair ramps, accessible bathrooms, and equipment that can be adjusted to accommodate individuals with disabilities (such as pool access chairs). By making these accommodations, colleges can show their commitment to inclusivity and ensure that every student can benefit from using campus fitness facilities.

See how the College of Coastal Georgia improved its management of accessibility and accommodation services here.

Fun and Engaging Group Workout Ideas for College Students

Group workouts offer an excellent opportunity for college students to bond with peers while getting fit. By organizing exciting and engaging group workout sessions, colleges can make fitness a social and enjoyable experience.

  1. Campus Scavenger Hunts

    Turn fitness into a fun adventure! Organize campus-wide scavenger hunts that require participants to visit designated locations and complete physical challenges. This activity is a non-conventional approach to fitness that combines problem-solving, and teamwork, fostering a sense of community while promoting physical activity.

  2. Themed Workout Classes

    Inject excitement into fitness routines by organizing themed workout classes. Whether it’s an 80s dance-inspired cardio class or a Taylor Swift themed cycling class, incorporating fun themes adds a playful element to working out.

  1. Outdoor Fitness Events

    Bring the fitness experience beyond the confines of indoor spaces by organizing invigorating outdoor fitness events. Embrace the natural beauty of campus surroundings, encouraging students to participate in activities like group runs, hiking expeditions, and outdoor workout sessions that not only promote physical well-being but also leave students feeling more grounded.

Looking to incorporate wellness more widely across campus? Look no further.

Building a Supportive Fitness Community in College

Fitness journeys are often more successful when individuals have a support system. By creating a supportive fitness community, colleges can enhance students’ motivation and ensure long-term engagement.

  1. Buddy Systems

    Encourage students with similar fitness goals and interests to form buddy systems. Having an accountability partner strengthens commitment and increases the likelihood of sticking to a fitness routine.

  2. Fitness Challenges and Rewards

    Create regular fitness challenges that encourage students to push their limits and achieve new goals. Whether it’s a step challenge, a weightlifting competition, or a month-long yoga challenge, offering incentives and rewards for participation and achievement motivates students and fosters a sense of healthy competition.

  1. Social Media Engagement

    Create social media groups or pages dedicated to fitness within the college community. Encourage students to share their fitness routines, and achievements, and provide a space for mutual encouragement.

Fitness and mental health go hand in hand. Discover how Wofford College boosted student success by elevating mental health support on its campus.

Key Takeaways

Promoting wellness on campus is essential for setting students up for a successful college experience. By understanding the barriers to fitness for college students, creating a welcoming and inclusive environment, and providing fun and engaging workout options, we can encourage students to overcome gymtimidation and embrace fitness as an essential component to their overall wellbeing.

Keep the fitness adventure going! Take it to the next level by exploring ways to enhance support for student-athletes on your campus.

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Benefits of Patient Portals

Interview with Bethany Baughman, RN BSN CPN, and Customer Onboarding Specialist at Medicat.

Is your school considering switching to an EHR and wanting to learn more about how the Patient Portal would work? Or are you a current client looking for some more tips and tricks on best utilizing the Patient Portal? Well, you’ve come to the right place!

One of our amazing Customer Onboarding Specialists, Bethany Baughman, is here to help. She has guided over 70 schools in implementing the Patient Portal and has firsthand experience with Medicat from the college perspective, having worked as a nurse at the University of Tulsa’s Health Center.

Keep reading to become a Patient Portal expert!

1. In simple terms, how would you describe the Patient Portal?

The Patient Portal is an online tool that allows students to log in and:

  • Securely communicate with their provider(s)
  • Enter immunization records and view their compliance status
  • Schedule appointments across multiple clinics
  • Upload documentation to their record
  • Complete any required forms

2. Does the Patient Portal integrate with most Student Information Systems?

Yes, the portal does integrate with most SIS systems. This is especially helpful when it comes to billing student accounts. Plus, we’re able to create student profiles in the Patient Portal based on information imported from the SIS (Demographic Feed). We work with the school to set this up as soon as the onboarding process begins.

3. What features of the portal do you think are most helpful?

  • Self-scheduling based on clinic parameters: This is often an underutilized feature because many clinics are not used to exposing their calendars to their campus population. However, there are plenty of opportunities to set controls so that self-scheduling works for your specific clinic or campus. College students are already using apps and websites to schedule appointments, so they really appreciate the option to schedule online.
  • Utilizing secure messaging: I love that Medicat automatically records provider-student interactions in the chart. It eliminates the need to copy and paste emails into patient records, and it ensures privacy since email is not a secure or HIPAA-compliant communication method.
  • Simplified prescription refills: Prescription refill forms can be completed on the portal and sent directly to providers for review. This feature is fantastic, not only for prescription refills but also for requests for services in Accessibility/Disability Services Clinics. It really helps remove barriers to care. 
  • Sending educational resources to students post-visit:  I frequently used this feature when I worked as a nurse. I created educational handouts on various topics and attached them to notes so students could access them anytime on the portal. Instead of giving students paper handouts that might get left behind or lost, they can easily access relevant educational resources through their phones.

Take a peak at our Patient Portal below!

4. Do you have specific tips for helping a Student Health Clinic maximize the power of the Patient Portal?

Of course! One of my favorite tips is using the portal to collect subjective data related to the patient’s issue prior to the appointment with appointment-specific forms. This better prepares providers for the appointment and helps save time!

Bethany’s Advice for ALL Clinics: The more you reference the portal and send students to the portal, the more they will utilize it! It can be as simple as being firm on not accepting any documents or appointments that are not submitted via the portal.

5. Any specific tips for Counseling Centers?

Be open-minded about the features that are available. You can start small and add on to the features you utilize as you become more comfortable with the system and its options.

6. What about tips for Immunization Compliance?

I have clients who make videos to walk students through the process of submitting their Immunization Records. This helps reduce the amount of cleanup needed for student records with duplicate entries, and more. Check out this awesome tutorial a student from Eastern University created to show other students how to use their school’s Patient Portal.

7. What efficiency or productivity gains have you seen from a clinic implementing the Patient Portal?

So much time is saved by allowing students to self-schedule appointments, submit their immunization records, and upload supporting documentation through the portal. This gives clinic staff more time to listen to students’ concerns, plan outreach events, and analyze clinic-wide reports. In other words, your clinic will have the space and time to grow, rather than just trying to stay on schedule each day!

8. Is there a feature you feel is underused that more clients would benefit from?

  1. Self-Scheduling: There are so many controls around self-scheduling, but many people don’t want to feel like they’re “losing control” of their schedules. I think that the campus populations are pretty tech-savvy and can navigate more than we think.
  2. Subjective data collection prior to the appointment: This is a powerful way to gather information ahead of the appointment so that providers are better prepared for the appointment. Plus, the clinic tends to run more efficiently.

Key Takeaways

In conclusion, the Patient Portal is at the forefront of healthcare’s digital revolution, offering numerous benefits for both students and providers. It transforms how patients access and interact with medical information, fostering greater transparency, convenience, and engagement. With features like secure messaging, self-scheduling, and simplified prescription refills, the Patient Portal significantly enhances your clinic’s workflow.

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