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5 Strategies to Promote Resources on Your Campus

How You Can Maximize Resource Visibility

April 24, 2024
  1. Email Signatures, QR Codes & Flyers
  2. Campus Newsletters
  3. Bus Banners and Mascots
  4. Host Interactive Events
  5. Collaborate With Student Organizations

Need help ensuring your students are aware of the resources available to them? You’ve come to the right place!

A recent survey by Tyton Partners involving over 2,000 college students nationwide revealed a concerning trend: less than half utilized academic advising, and only about 20% sought help from resources like tutoring, financial aid counseling, career advising, or mental health counseling.

This low utilization rate is problematic, as research suggests that neglecting student resources can negatively impact performance, enrollment, and graduation rates.

In this blog, we’ll explore creative ways to promote resources and ensure that every student knows where to turn for help.

Keep an eye out for the chance to download additional resource promotion ideas at the end of this article!

1. Blending Tradition with Innovation: Email Signatures, QR Codes, & Flyers

To effectively promote resources on college campuses, it’s important to employ a combination of traditional methods and innovative strategies. One way you can do this is by incorporating QR codes into campus flyers. QR codes provide an easy way for students to access resources directly from their smartphones.

Based on the 2023 Statista statistics report, around 89 million smartphone users in the United States have utilized QR code scanners, representing a surge of 20 million compared to the previous year. Projections suggest this number will surpass 100 million by the end of 2025.

Some other suggestions include distributing cards with QR codes on orientation tours to engage students early on. Additionally, waterproof stickers placed on outdoor furniture offers a subtle yet effective method to raise awareness among students.

Erin Halligan-Avery, CEO of ConcernCenter shared these tips on our recent webinar. View the replay here.

Additionally, ensure widespread awareness of your resource directory by including links to helpful resources in email signatures and presentations to student leaders, faculty, and staff.

2. Incorporate Resources into Campus Newsletters

To maintain consistent exposure of resources to students, faculty, and staff, consider regular inclusion of helpful resources in newsletters. While newsletters may be overlooked by busy students, featuring resources regularly ensures students will come across them over time.

According to an analysis by Vero, including visuals like images or infographics in emails can increase click-through rates by 42%. By consistently including resource links in newsletters and leveraging engaging content types, you can increase the chances of students, faculty, and staff seeing and accessing the resources they need.

3. Get Creative with Bus Banners and Mascots

Students love their mascot. Leveraging mascots to promote important campus resources during events like sports games can add a fun and engaging element to promotions, capturing students’ attention and encouraging interaction. Placing a QR code to access resources on a sign held by your mascot as students enter the arena or field is one idea. Imagine your resources displayed up on the jumbotron as your mascot hypes up the crowd!

Furthermore, Erin Halligan-Avery, CEO of ConcernCenter, mentioned during our recent webinar that she’s even seen some schools utilize buses to display banners with information and QR codes that point students to relevant support. This type of campaign can significantly enhance the visibility and accessibility of student resources across campus.

4. Host Interactive Events

Another effective way to promote resources on your campus is by hosting interactive events that highlight support services. Consider organizing workshops, seminars, or panel discussions focused on mental health, academic success, career development, or any other relevant topics.

For instance, research from the American Psychological Association suggests that students who participate in workshops focused on mental health resources report a greater understanding of available services and an increased likelihood of utilizing them. These events provide opportunities for students to learn about the resources available to them in a more engaging and interactive setting (and they can invite their friends!).

5. Collaborate with Student Organizations

Collaborating with student organizations can be another effective strategy for promoting resources on your campus. Reach out to various student groups, such as student government, academic clubs, cultural organizations, or wellness clubs, and offer to partner with them on awareness campaigns or events.

For example, you could co-host a mental health awareness week, a resource fair, or a peer support group session. By utilizing the networks and platforms of student organizations, you can reach a wider audience and make the promotion of resources more relatable and accessible to students.

Help your students thrive. Discover tips on how your campus can foster first-year success through wellness.

Key Takeaways

Promoting resources on college campuses requires a well-rounded approach. From traditional methods like flyers and emails, to QR codes for smartphone access, it’s important to test different strategies and see which ones are most effective for your students. Using a multi-pronged approach ensures students have the resources they need for a positive college experience.

Want to explore more creative ideas for promoting campus resources? Check out our brand new resource, “22 Innovative Ways You Can Promote Campus Resources.”