Thoughtful by Design: Medicat’s Approach to Product Updates
By Ann Wright, Chief Product & Technology Officer at Medicat
Many software companies measure themselves by how many new features they ship. I’ve come to believe that’s the wrong scoreboard for campus wellness. A product release can have a big impact on clinic operations if it’s not thoughtfully executed. Thus, these changes warrant careful consideration.
Medicat’s approach to change starts from an unglamorous premise: more is not better. Better is better. And better for college health and counseling clinics has everything to do with when and how.
More Releases Don’t Necessarily Mean More Progress
It’s tempting to treat release velocity as proof of momentum. But every change carries risk, and that risk doesn’t land just on us; it lands on a counselor between sessions or a nurse mid-intake.
A feature that looks clean in a beta environment may behave differently during the rush of the early fall semester. This is where trust is won or lost. We prefer to ship changes we feel confident about, even if the number is smaller, instead of a stream of updates that keep your team guessing.
It’s always top of mind that our software helps real clinics run on college campuses. And they need our product to work reliably.
We Time Releases to the Academic Calendar
Campus health and counseling clinics don’t operate on a standard corporate calendar. They run on move-in, immunization compliance season, midterms, and the counseling surge that follows every break. Our release schedule follows that rhythm.
The heavy lifting happens when your clinic can absorb it:
- Summer and lower-traffic windows for larger platform updates, so new capability arrives before the students do.
- Quiet periods for anything that changes a core workflow like patient intake or scheduling.
- Minimal change during peak load, when a stable system matters more than a new one.
We built MedicatOne to serve medical and counseling teams on the same platform. Coordinating releases to work with, rather than fight against, the academic year, is how we keep that shared system dependable when clinic demand spikes.
Predictable Beats Fast
Here’s a small change we’ve made that carries a lot of weight: we exclusively ship major releases on Saturdays instead of midweek.
Throughout our years of experience working with campus health, we’ve learned that a change that goes live on a Wednesday can surprise a clinic in the middle of its busiest stretch, with no time to adjust. A Saturday release lands when clinic traffic is at its lowest, and it gives teams extra runway before clinic doors open on Monday.
Predictability is a feature. When you know a release is coming and what it will include, you can plan for it (instead of reacting to it).
Campus health and counseling teams are already stretched thin. The last thing an overextended team needs is an unannounced change to the tool they rely on. So, we plan our product release schedule deliberately and with care to ensure minimal disruptions for clinicians and staff.
At Medicat, quality control is a cross-team effort that builds upon the work of our dedicated quality assurance team. Company-wide “bug bashing” occurs in the weeks leading up to a release. Clients with sandboxes receive a sneak peak, which allows them to test features in the wild with their real workflows, alongside someone from our Customer Success team.
Additionally, we host a webinar before every product release to help our customers understand each change. These events are an open invitation for anyone to question why or how we’re releasing a certain feature before it goes out.
Communication Is Part of the Release
A release is more than just deploying new code to our software. It also includes proactive communication to our clients to help them understand why the updates we’re making will be beneficial to their workflow. This communication begins weeks before the actual product release date.
Before any new features or tools ship, we tell our clients what’s changing, why, and what to expect. We give Super Users and clinic directors the context to prepare their teams, and we leave room for questions via email communications and webinar events before a release, rather than after.
Our goal with all pre- and post-release communications is to ensure we deliver changes in a way that teams can absorb easily and quickly implement into their workflows.
Key Takeaways
Our product release philosophy comes down to discipline over spectacle: ship fewer, better-tested changes; time them to the academic calendar; avoid mid-week surprises; and communicate proactively before each product release.
The goal isn’t to impress you with how often we release new features. It’s to make sure the system holds when your campus needs it most.
If that approach resonates, explore how we think about dependable campus health and counseling EHR technology in our resource center, or request a demo to see how MedicatOne can support your team.











