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Building Social Connectedness Amongst College Students

Building Social Connectedness Amongst College Students

Webinar recap with mental health experts Casey Merrill, Executive Clinical Director at HopeNation Campus, and Dr. Linh Luu, Executive Director of Student Health and Counseling Services at The University of Memphis.

During the webinar, we covered the following key topics:

  • The evolving role and symptoms of trauma amongst college students
  • How social connectedness influences mental health
  • Practical strategies for fostering hope and connection on campus

Q1: How are campuses trying to increase social connectedness among students?

Dr. Luu: Most campuses are focusing on increasing the promotion of student activities, hosting large social events, and implementing outreach programs. Our Healthy Minds Survey data shows that about 80% of our students report lacking companionship, and 60-70% report feeling left out or isolated from others.

Casey: Students are definitely seeking connection. According to the CCMH report, around 60% of students say they want to connect on campus and gain that sense of belonging. Campuses are responding by increasing the number of events and promoting them through virtual platforms and social media to engage students.

Q2: What lasting impacts has COVID had on student social connection?

Dr. Luu: Even though we’re five years past the start of COVID and it’s much less of a public health threat now, our counseling center data shows nearly 60% of the 4,000+ students we see still report loneliness and isolation as a residual impact of COVID. The pandemic definitely has had a long-lasting effect on young people’s psychological well-being.

Q3: What are the most concerning impacts of social disconnection on campus?

Casey: Isolation is concerning for both mental health providers because it greatly impacts students’ ability to thrive on campus. Our data shows 87% of students can determine the difference between simple connection and a true sense of belonging on campus.

It’s not just about increasing activities but helping students develop social skills to attend events or peer support groups. This directly relates to trauma; 85% of our students report that lack of social connectedness is how they experience their trauma symptomology. Furthermore, the number of students seeking counseling services has dramatically increased, from about 14% before COVID to approximately 40% now.

Q4: What are the most common symptoms of trauma you see related to social skills and connection?

Dr. Luu: We see a decline in academics, but also many disconnected or easily agitated students. Social anxiety has increased significantly. In just the last 5 years, our social anxiety scores among students seeking services have increased by 0.5 points on a 4-point scale.

We also see students withdrawing, experiencing social isolation, and losing interest in activities. It’s like the chicken or the egg issue: Is trauma causing social disconnection, or is social disconnection worsening trauma?

Q5: How do these challenges specifically impact diverse student populations?

Dr. Luu: First-generation students face unique challenges. At the University of Memphis, about 40% of our students are first-gen, and 70-80% of them report loneliness and isolation at the start of therapy.

Financial challenges are significant – students who must work while attending school have less time and energy for campus engagement. First-gen students also lack that “already written roadmap” from family members, making it harder to navigate college life and increasing feelings of isolation.

Student athletes face different but equally challenging barriers. Despite being part of a team, their rigorous academic and practice schedules limit their ability to integrate with the broader campus community.

For LGBTQIA+ students, it can be difficult to identify others in their community. Creating intentional spaces where these students feel safe, seen, and heard is crucial.

Q6: How does your counseling center track student outcomes for those needing higher levels of support?

Dr. Luu: We’re very data-driven. We use a flexible care model, where students can be seen quickly through our walk-in triage system. From there, we collaborate with them to create personalized treatment plans.

We track every step of the counseling process using the CCAPS-62 and CCAPS-34 assessments, which students complete each time they seek services. We review this data weekly in risk management meetings to identify students who may need higher levels of care.

We also collaborate with the Center for Collegiate Mental Health to compare our data longitudinally and against national benchmarks. Our center ranks in the top 5-10% nationally for effectiveness in reducing students’ depression, anxiety, and overall distress. 

When we see students whose scores aren’t improving, we know it’s time to change our approach or refer them for specialized care. That’s where partnerships with organizations like HopeNation Campus become valuable – they help address the needs of students with complex trauma who may be outside our scope of practice.

FYI – Did you know Medicat integrates with CCMH? Learn more here.

Q7: How do you provide spaces for students to better connect on campus?

Dr. Luu: Not every student is ready for intense treatment, so we offer multiple options:

  • Group therapy programs help students with social anxiety build positive relationships.
  • Online peer communities and our Student Wellness Advisory Board, which leads weekly in-person programming.
  • Relaxation zones – prevention/intervention spaces where students can drop in without an appointment to use massage chairs, engage with sensory stations, or participate in biofeedback programs. Over 4,000 student visited last year and have been very effective in addressing anxiety and distress.
  • Student-led programming that promotes mental health from a public health approach.

Q8: Do students feel hopeful that their sense of belonging can improve?

Casey: We track scientific hope using Snyder’s Hope Scale throughout treatment. Despite trauma experiences, 68% of students come in with very high hope scores (between 45-53). This is impressive because low hope would make developing pathways to social connectedness or academic performance extremely challenging.

Therefore, hope isn’t just a feel-good term – it’s a cognitive tool we can measure and use to drive campus initiatives. First-generation students, for example, tend to have very high scientific hope scores, likely because they know how much is riding on their academic performance.

Dr. Luu: As mental health professionals, instilling hope is crucial to our work. We often talk about “learned helplessness,” but it’s really “learned hopelessness.” The therapeutic process involves helping students unlearn this hopelessness.

Scientifically, hopelessness is one of the two main indicators for suicidality, making hope an essential component of therapy.

Q9: How does HopeNation integrate hope into student treatment?

Casey: We assess students from a hope standpoint rather than just an acuity standpoint. If a student can see, achieve, or even desire wellness, we can help them get there. We use hope scores to determine which students are good candidates for virtual therapy and whether they might need a higher level of care before engaging in treatments like EMDR or brain spotting.

We’ve also created innovative bridge programs with partners like the University of Memphis, where students with increasing hope mixed with some acuity can do virtual sessions within the counseling center, promoting greater support and connectedness.

Q10: How do you address confidentiality concerns when holding group therapy sessions in public spaces like dorms?

Dr. Luu: We have different approaches depending on the structure and purpose of the group:

  • For therapy groups like “Tiger Talks” in our residence halls, we treat them as drop-in counseling with strict confidentiality protocols.
  • For workshops and more casual sharing spaces, we use a “leave the identity behind” approach – take the lesson with you but leave people’s personal details behind.
  • Student-led initiatives like our Relaxation Zone are designed to be welcoming while still maintaining appropriate boundaries.

Casey: What’s innovative about Dr. Luu’s approach is how she engages students in leadership roles. The Relaxation Zone is staffed by student interns, with professional staff providing background support and training to ensure students feel physiologically safe.

Q11: What innovative approaches are you using to meet students where they are?

Dr. Luu: We’ve brought much of our programming to where students already are:

  • Workshops in the library called “Less Stress Success” covering relationship management, sleep hygiene, and other topics.
  • Mobile “Relaxation Zones” that travel to high-traffic areas during stressful periods like midterms and finals.

P.S. Learn more about bringing peer support to your campus!

Q12: What advice do you have for campuses with limited resources?

Casey: For rural community colleges or campuses with space limitations, virtual options can be incredibly valuable. Virtual check-in apps or virtual peer communities can help maintain connections without requiring physical space.

Dr. Luu: My advice is: data, data, data. Collect not just utilization numbers, but also outcome data and effectiveness metrics. Present this information to administrators to justify funding requests.

Also, don’t be afraid to start small! Our Relaxation Zone began with just one massage chair in a small room, and now we have two large spaces on campus. Collect data, collaborate with other departments, and use research to tell your story better.

Q13: How do you effectively communicate events and opportunities to students?

Dr. Luu: We use multiple platforms:

  • A centralized mobile app where students can see all campus events
  • Active social media presence
  • Student mental health ambassadors who spread the word
  • Mental health resource information included in course syllabi

Creating a network of student wellness ambassadors has been particularly effective – they’re our best promoters and bring many peers to events like our recent “Silence the Stigma” program featuring a Silent Disco.

Key Takeaways

Our conversation with Casey Merrill and Dr. Linh Luu highlights a powerful truth: supporting student mental health requires innovative, student-centered approaches. Colleges must prioritize accessible spaces for connection, foster strong peer networks, and consider metrics like hope alongside more traditional data.

By doing so, institutions can reimagine how they address trauma and create a deeper sense of belonging—both key to empowering students for success. These insights offer a clear, hopeful path forward for campuses dedicated to whole-student well-being.

Interested in hearing the full conversation? View the full webinar recording here.

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The Complete Guide to LGBTQIA+ Student Mental Health

Best Practices for Universities

The journey through higher education brings challenges for all students, but for those who identify as LGBTQIA+, these challenges often intersect with unique mental health struggles that can significantly impact both well-being and academic success.

As a result, colleges and universities are implementing innovative approaches to support LGBTQIA+ students’ mental health needs.


1. Current LGBTQIA+ Mental Health Statistics

The mental health disparities faced by LGBTQIA+ students are alarming and demand urgent attention. According to The Trevor Project, 39% of LGBTQIA+ young people seriously considered attempting suicide in the past year—including 46% of transgender and nonbinary young people.

More statistics highlighting the crisis:

  • 12% of LGBTQIA+ young people attempted suicide in the past year, with rates at 14% for transgender and nonbinary youth
    • 66% reported experiencing symptoms of anxiety
    • 53% reported experiencing symptoms of depression
  • LGBTQIA+ youth of color report higher rates of suicide attempts than their white peers, with Native/Indigenous youth at 24% and Black/African American youth at 14%

However, LGBTQIA+ youth in accepting communities attempted suicide at less than half the rate of those in unaccepting communities, underscoring the impact of societal stigmatization on mental health.

Further data highlights the importance of supportive educational environments. More than half (54%) of transgender and nonbinary youth found their school gender-affirming, and those who did reported significantly lower suicide attempt rates. Clearly, creating supportive and accepting environments in educational settings is crucial for reducing mental health disparities and suicide risk among LGBTQIA+ youth.

2. Beyond Representation: Truly Inclusive Mental Health Services

The mental health provider shortage in the U.S. has intensified, with over 122 million people—more than one-third of the population—living in federally designated Mental Health Professional Shortage Areas (HPSAs) as of 2024.

This shortage disproportionately affects LGBTQIA+ students, who are more likely to experience loneliness (70.3%), feel isolated from their peers (33.8%), or feel left out (26.9%) compared to their non-LGBTQIA+ peers. The challenge isn’t just availability. It’s finding providers who understand the unique needs of LGBTQIA+ individuals.

To address these disparities, effective and inclusive mental health services in higher education should include:

  • Specialized training programs for campus counselors on LGBTQIA+ affirming care
  • Peer support networks facilitated by trained LGBTQIA+ students and allies
  • Identity-affirming therapy approaches that recognize intersectionality

Beyond clinical services, campus communities play a crucial role in fostering belonging and well-being for LGBTQIA+ students. Wichita State University’s Spectrum organization creates an affirming space that sustains a visible, active, and inclusive community. Open meetings prioritize honest sharing, mutual respect, and assumption-free discussions, fostering academic success, social connections, and a strong support system for LGBTQIA+ students.

Integrating identity-affirming peer networks alongside formal mental health services helps bridge the gap between professional care and community-driven support. These efforts reinforce a campus culture that prioritizes mental health, well-being, and inclusivity, ensuring LGBTQIA+ students have the resources and connections needed to thrive.

3. Community as Medicine: The Power of Connection

While professional mental health services are essential, the healing power of community remains unmatched. The 2024 LGBTQ+ Student Experience Survey found that only 16% of respondents feel that their community is “very accepting”.

This underscores why a significant number of LGBTQIA+ students choose institutions based on their reputation for inclusivity. Research indicates that LGBTQIA+ individuals are more likely than their non-LGBTQIA+ peers to select colleges in cities or states with more welcoming climates.

Effective community support strategies include:

  • Living-learning communities specifically designed for LGBTQIA+ students and allies
  • Mentorship programs connecting students with LGBTQIA+ faculty, staff, and alumni
  • Identity-specific spaces that acknowledge diversity within the LGBTQIA+ community
  • Cross-campus collaborations that integrate LGBTQIA+ perspectives across departments
  • Community partnerships extending support beyond campus boundaries

Indiana University Bloomington is a prime example of how these strategies can be implemented. Their LGBTQ+ Culture Center offers a welcoming space, with resources like scholarships, educational programs, and peer mentorship to create a strong sense of community and belonging for LGBTQIA+ students.

Through various services, such as support groups and leadership development opportunities, the center ensures students have the support they need to thrive academically and personally.

4. Technology as an Equalizer: Digital Mental Health Innovations

Digital tools are transforming mental health support for LGBTQIA+ students, especially in regions with limited in-person resources.

These innovations make care more accessible and affirming:

  • AI-powered screening tools detect early mental health risks
  • Anonymous virtual support groups offer safe spaces for connection
  • VR simulations enhance access to identity-affirming care training
  • Telehealth platforms that connect students with LGBTQIA+ affirming providers
  • Digital psychoeducation resources offer tailored mental health support 

However, nearly half of LGBTQIA+ youths still struggle to access the mental health care they need. Barriers such as cost, lack of trained providers, fear of being outed, and parental permission prevent many from seeking help. Although digital mental health (DMH) has the potential to overcome some of these obstacles, most apps currently available do not specifically cater to LGBTQIA+ individuals.

For DMH to be truly effective, it must be inclusive and designed with the needs of LGBTQIA+ youths in mind. User-centered design principles should guide the creation of digital tools that foster a sense of belonging, offer identity-affirming content, and address the unique challenges faced by LGBTQIA+ students. Gathering feedback from users and continually updating content to reflect their needs can support digital platforms becoming a powerful tool for improving mental health outcomes in the LGBTQIA+ community.

5. Moving Forward: Action Steps for Institutions

Creating supportive environments for LGBTQIA+ students necessitates intentional, data-driven approaches.

Based on recent best practices, institutions should consider the following essential steps:

  1. Conduct Surveys and Climate Assessments: Implement metrics and climate assessments to evaluate and improve mental health support for LGBTQIA+ students, ensuring services remain relevant and responsive to their evolving needs.
  2. Implement Mandatory Cultural Competency Training: Ensure all mental health providers receive training in cultural competency to effectively support LGBTQIA+ students. This training should encompass understanding unique challenges faced by LGBTQIA+ youths, as highlighted in the CASAT OnDemand guide.
  3. Create Visible Pathways to Care Addressing LGBTQIA+ Specific Concerns: Develop clear, accessible pathways to mental health services that acknowledge and address the unique concerns of LGBTQIA+ students. The Maryland State Department of Education’s guidelines emphasize the importance of inclusive spaces and services.
  4. Establish Dedicated Funding Streams for LGBTQIA+ Mental Health Initiatives: Allocate specific funding to support mental health initiatives tailored for LGBTQIA+ students, ensuring sustainable and targeted support. This commitment is crucial for addressing the unique challenges faced by these students.

These steps enable institutions to create environments that promote mental health, well-being, and success for LGBTQIA+ students.

Key Takeaways

The mental health challenges faced by LGBTQIA+ students require innovative and comprehensive solutions from higher education institutions.

Through the integration of professional services, community support, and technological advancements, colleges and universities can foster environments that enable all students to succeed and thrive.

Learn More: Discover how your campus can enhance student well-being with this guide featuring universities revolutionizing the college wellness center experience.

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Innovative Ideas for College Wellness Spaces

Over 40% of college students reported significant symptoms of depression in 2023. In response, student well-being has moved to center stage in higher education, prompting institutions nationwide to reimagine campus wellness.

Today’s colleges and universities are pioneering spaces that go beyond traditional counseling services. From high-tech relaxation pods and biofeedback systems to meditation rooms and sensory-rich environments, institutions are implementing creative solutions that actively support mental health, reduce stress, and enhance overall well-being.

In this article, we’ll highlight four campus wellness spaces that are transforming student self-care to inspire new ideas for your campus.

Colorado State University’s Reflection Space

At Colorado State University (CSU), wellness goes beyond traditional health services. The university has created unique spaces that encourage relaxation, stress management, and self-care within their Still Point Reflection Space. The space serves as an area for students and staff to have a dedicated area for meditation, prayer, and relaxation.

The integration of technology and traditional mindfulness practices makes CSU’s approach to wellness both innovative and accessible.

Here are some features of the center:

Relaxation (Nap) Pods
One of CSU’s standout wellness initiatives is its Relaxation Pod, located in the Still Point Reflection Space. Designed for students and faculty to recharge, the pod offers 20-minute sessions that can be booked online or in person at the Health and Medical Center.

P.S. – Research shows that short naps can enhance cognitive function—especially when taken before 1:00PM—making this an invaluable resource for students juggling demanding schedules.

Heart Math: Stress Reduction Technology
CSU also provides students and employees access to HeartMath, a biofeedback device designed to help with stress management. Biofeedback technology has been shown to lower stress levels by helping individuals regulate their heart rate and breathing.

CSU’s Reflection Space exemplifies the university’s commitment to holistic well-being, offering students and staff a place to relax, recharge, and manage stress through a blend of mindfulness and technology-driven wellness solutions.


Hampton University’s SheCare Wellness Pods

Hampton University is another institution redefining campus wellness. The university has introduced SheCare Wellness Pods, an innovative wellness initiative aimed at providing culturally relevant mental health resources to its students.

Highlights of the pods include:

Creative Design
The pods themselves are repurposed freight containers featuring vibrant artwork depicting smiling young women surrounded by flowers, with “Water Yourself, HU!” displayed prominently. Inside, students find a welcoming Resting Room equipped with a lounge bed, comfortable seating, warm lighting, and contemporary art to create a tranquil atmosphere.

Integrative Wellness Offerings
Furthermore, Hampton’s approach to student wellbeing also includes several mindful services including Art Therapy sessions, Sound Bath Meditation utilizing crystal singing bowls, Aromatherapy & Herbalism classes, and a vegan cooking series connecting nutrition to mental health. These diverse resources help students prioritize mental health and develop sustainable self-care practices.

  • SheCare Pod 1

  • SheCare Pods 2

  • she care pods3

  • shecare pods 4


Old Dominion University’s Meditation Room

Old Dominion University offers students a dedicated Meditation Room within the Office of Counseling Services—a private sanctuary designed to support mindfulness practices and provide respite from academic pressures.

Here’s what students can access in the meditation room:

Personal Mindfulness Space
The Meditation Room serves as a quiet, therapeutic environment where students can practice mindfulness and find moments of peace between classes. Each student receives exclusive access during their reserved session, creating a truly personal experience. Students can book thirty-minute appointments through their student portals, ensuring the space remains easily accessible.

Guided Meditation Resources
Furthermore, students also have access to various meditation tools, including specialized meditation cards available within the room that provide different practice suggestions.

For those preferring digital guidance, an iPad loaded with meditation apps can be requested from the front desk. The innovative Reflect Orb allows students to monitor their mood while following guided sessions, creating a more intentional practice.

Multi-Sensory Relaxation Elements
The room features several sensory elements designed to deepen relaxation, including a light projector, a soothing sand garden, and a Breathing Buddha that guides users through the 4-7-8 breathing technique. Additional amenities include an aroma diffuser, ambient speakers, and creative outlets such as coloring books with colored pencils.


UMass Lowell’s Serenity Center

At the University of Massachusetts-Lowell, their Serenity Center offers students a dedicated space for relaxation and holistic wellness, featuring a variety of evidence-based stress reduction tools and mindfulness resources.

Multi-Sensory Relaxation Resources
The Serenity Center provides students with access to numerous therapeutic items, including comfy lounge chairs and bean bags that invite deep relaxation.

For instance, the space features sensory tools like tongue drums of Aztec origin and Tibetan singing bowls that promote stress relief through sound therapy. Essential oil diffusers and sound machines engage multiple senses, creating an environment conducive to mental restoration.

Mindfulness and Creative Activities
Students can explore various mindfulness practices through activities such as coloring, knitting, and journaling.

Additionally, the center offers adult coloring books and journals for personal reflection, along with fidget toys that provide an outlet for anxiety and restlessness. For those seeking more structured engagement, brain teasers and puzzles are available to boost cognitive skills.

Holistic Wellness Elements
Furthermore, the Serenity Center incorporates elements of ancient wellness traditions, including crystals for intention-setting and energy work, alongside LEGO® bonsai trees that symbolize harmony and balance.

Massage chairs offer physical relief, while affirmation cards help students develop positive thought patterns. Unique items like peacock feathers provide both sensory experiences and concentration practice, reflecting the university’s commitment to making diverse wellness options available to all students.


Key Takeaways

These innovative spaces—featuring everything from relaxation pods and biofeedback technology to serene meditation areas—represent a fundamental shift in how institutions approach student well-being.

Combining modern technology with traditional wellness practices, these environments offer students a holistic approach to self-care. As more universities embrace such initiatives, they foster a culture of support that enhances both mental health and academic success.

Want to keep the conversation going? Explore how colleges are rethinking wellness with collaboration and data-driven strategies.

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Understanding the 2024 CCMH Report

Key Findings and Their Impact on College Mental Health

The 2024 Annual Report from the Center for Collegiate Mental Health (CCMH) provides an in-depth look at the mental health landscape of college students across the United States. This year’s findings emphasize the increasing complexity of student mental health concerns, particularly among those with a history of suicidal or self-injurious behaviors (S/SIB). The data highlights the essential role of college counseling centers in providing effective, yet often resource-limited, support for at-risk students.

In this blog, we explore five key insights from the 2024 CCMH Report. Keep reading to discover the latest trends that are most important for you to understand.

1. Students with a History of Suicidal or Self-Injurious Behaviors Require More Intensive Care

CCMH examined the experiences of students with a history of suicidal or self-injurious behaviors (S/SIB) and found that these individuals enter counseling services with higher levels of distress and co-occurring mental health concerns compared to their peers. These students:

  • Utilize more specialized care, including psychiatric treatment and case management.
  • Experience more critical events, such as self-harm or suicide attempts, during treatment.
  • Show significant improvement through counseling services, but often continue to experience elevated levels of distress and suicidal ideation at the end of treatment.

This finding reinforces the importance of suicide prevention efforts within higher education and highlights the crucial role that counseling centers play in mitigating suicide risk. However, it also raises concerns about whether current short-term treatment models are sufficient for these high-risk students.

2. Increasing Demand for Mental Health Services

The report indicates a steady increase in students seeking counseling and utilizing psychotropic medications. Notably:

  • Over 63% of students entering counseling services reported prior therapy experience.
  • Rates of psychiatric hospitalization have slightly increased since 2020.
  • History of trauma, while slightly declining in the past year, has increased significantly over the past 12 years, rising from 37.5% in 2012 to 45.5% in 2024.

These trends suggest that students are more willing to seek help and access mental health resources than in previous years. Colleges must prepare to meet this growing demand by expanding mental health resources, investing in staffing and trauma-focused training, and integrating support services across campus departments.

3. Anxiety and Relationship Issues Remain Leading Concerns

While anxiety remains the most common presenting concern for students, affecting 64.4% of those seeking services, the report also notes a growing trend in relationship-related issues.

Since 2020, students have increasingly sought support for relationship problems. Meanwhile, trauma-related concerns, which had been steadily increasing since 2016, saw a slight decline over the past year.

This shift emphasizes the need for counseling centers to adapt their services to address both longstanding and emerging student concerns. Integrating relationship-focused counseling with trauma-informed care allows institutions to provide more comprehensive and holistic support.

4. Threat-to-Self Trends: Stability with Some Areas of Concern

While some indicators of suicide risk have remained stable, others show an upward trajectory:

  • The history of suicide attempts has increased from 8.7% in 2012 to 10.9% in 2024.
  • Non-suicidal self-injury rates have slightly increased, whereas serious suicidal ideation has slightly declined.

The data suggests that while overall rates of suicide risk factors may not be dramatically increasing, there is a consistent presence of students who require intensive, ongoing mental health support. Addressing these concerns requires a multifaceted approach, including prevention programs, early intervention strategies, and crisis management services.

5. The Shift Back to In-Person Counseling

The mode of counseling service delivery has undergone significant changes since the onset of the COVID-19 pandemic. In 2020, nearly all students (96.1%) received counseling via video sessions. However, as of 2024:

  • 7% of students now receive exclusive in-person counseling.
  • Only 13.5% continue to receive care solely through video.
  • Approximately 25% of students receive hybrid care (a mix of in-person and virtual sessions).

This shift indicates a strong preference for in-person support, reaffirming the importance of maintaining accessible, on-campus counseling services. While telehealth remains a valuable option, institutions should prioritize face-to-face interactions where possible.

How Colleges Can Support Student Mental Health Moving Forward

Given the increasing complexity of student mental health needs, institutions must take proactive steps to bolster their counseling services. The CCMH report outlines several strategies for enhancing mental health support on campus:

  • Expand Specialized Care: Increased investment in case management, psychiatric care, and crisis intervention can better support students with severe mental health challenges.
  • Promote Campus-Wide Collaboration: Connecting counseling centers with other campus resources, such as Title IX offices, financial aid, and disability services, ensures a holistic support system for students.

Have you explored the Okanagan Charter? Discover how it can strengthen cross-campus collaboration and enhance holistic student wellness.

Key Takeaways

The 2024 CCMH Report reinforces the essential role that college counseling centers play in addressing the mental health crisis among students.

While counseling services are proving effective in reducing distress and suicidal ideation, persistent challenges—such as limited resources and increasing demand—necessitate ongoing institutional support. By investing in comprehensive, collaborative, and specialized mental health care, colleges can better support student well-being and academic success.

Continue Reading: Find out how investing in wellness attracts and retains students here.

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How to Bring Peer Support to Your Campus

A Guide to Building and Sustaining Successful Programs

Peer support programs have become a vital part of supporting student mental health, empowering students to connect and support one another. These initiatives help reduce the stigma surrounding mental health, creating supportive networks where students can openly share their experiences and challenges.

The structuring of these programs can vary, but at their core, they are student-led initiatives that create a safe space for mental health conversations.

In this blog, we’ll discuss the benefits of peer support programs and how to incorporate a peer support program on your campus. We’ll also share insights from Clare Kehoe and Lindsey Kilpatrick from Morgan’s Message, an organization shedding light on student-athlete mental health and peer support programs.

But First – Why Are Peer Support Programs So Important, Anyway?

Peer support programs are designed to foster connections among students, allowing them to share experiences and provide mutual support. The structure of these programs can vary, but at their core, they are student-led initiatives that create a safe space for mental health conversations.

Studies show that 20% of college students engage in formal peer counseling, and another 62% of those who haven’t yet used it express interest in doing so. The most common reasons students seek peer support include:

  • Stress
  • Anxiety
  • Depression
  • Social Life Challenges
  • Loneliness

Moreover, culturally competent peer counseling is especially important, as usage is higher among Black students (39%), Transgender students (39%), and first-generation students (29%). These students often prioritize finding peer counselors with shared identities and experiences.

Not only do students want support, but they also find meaning in giving it. Around 45% of students who provide peer counseling cite “helping others” as their primary motivation. Also, those involved in peer counseling report higher well-being scores than those who do not participate.

A significant portion of students—36%—say that, when facing a serious mental health issue, they would first turn to a friend or romantic partner for support. The desire for peer support has been amplified by the COVID-19 pandemic, with 48% of students reporting they are now more likely to seek peer counseling. This is especially true for Black students (58%), Latinx students (54%), Transgender students (61%), and first-generation students (54%).

The Advisor’s Role in Peer Support Programs: Dos and Don’ts

Having a staff or faculty advisor is crucial for the success of peer support programs. Advisors provide essential support, strengthen the initiative, and help drive meaningful change on campus. They bridge student-led efforts with the broader campus community, ensuring alignment with institutional goals and securing necessary resources.

Here’s a quick guide to maximize their impact:

Dos for Advisors:

  • Facilitate logistics: Help students reserve rooms, coordinate schedules, and manage event setups.
  • Provide administrative support: Ensure compliance with campus policies and assist with communication across departments.
  • Empower student leaders: Offer guidance without overshadowing or micromanaging their initiatives.
  • Foster collaboration: Serve as a bridge between student groups and campus administration to align efforts with institutional goals.
  • Encourage skill development: Help students build skills in organization, communication, and leadership through their roles in the program.

Don’ts for Advisors:

  • Take over decision-making: Allow students to lead and own their programs to maintain the authenticity of peer support.
  • Limit creativity: Avoid imposing rigid structures that could stifle innovation, collaboration, or enthusiasm.
  • Undermine student voices: Always prioritize and respect student input and lived experiences in shaping program initiatives.
  • Neglect program alignment: Ensure that the program consistently reflects the mission and needs of the campus community.

Focusing on these dos and don’ts creates an environment where students thrive, fostering collaboration and lasting impact through peer support programs.

Maximizing the Impact of Peer-Led Programs

According to the College Peer Support Report 2023, peer-led initiatives are uniquely positioned to address a wide range of student needs, from fostering inclusion to supporting academic and emotional well-being. To ensure these programs reach their full potential, campuses should focus on four key strategies:

  1. Empower Students and Those with Lived Experiences to Lead: Student-led programs are uniquely positioned to address broader issues that impact student engagement and inclusion. Unlike staff-led initiatives, these programs often offer group activities, academic support, and opportunities to foster community connections, making them a cornerstone of holistic well-being on campus.
  2. Provide Comprehensive Peer Support Training: While all students involved in peer support programs should feel adequately trained, there is a demand for additional resources. Training that focuses on systems navigation, cultural humility, and addressing specific mental health experiences—such as psychosis or self-harm—can empower student leaders to point fellow students towards critical support.
  3. Adopt a Trauma-Informed Approach: Ensuring that programs are trauma-informed is critical for supporting student mental health effectively. Peer leaders often express the need for tools to redirect students in crisis towards accessible and thoughtful support options that will help, not further harm, their peers.
  4. Invest in Peer Support Programs: Sustainable funding is essential for growing and maintaining impactful peer support initiatives. These programs not only enhance campus well-being but also expose students to potential careers in mental health, creating a ripple effect of positive change. Investments in educational resources and inter-campus collaboration efforts can further expand the reach and effectiveness of peer support programs.

Strategies for Success

Peer support programs thrive when they engage students in meaningful activities, such as mental health education games or mindfulness workshops. These events help students build skills to manage stress while fostering openness and reducing stigma.

Collaboration across campus is another critical factor in amplifying these programs’ impact. Partnering with other groups allows peer-led initiatives to influence broader policies and create a unified approach to student well-being.

For example, at UMass Lowell, Morgan’s Message inspired the Athletic Director to hire the university’s first-ever athletics-specific mental health counselor. This success story illustrates how peer programs can spark transformative change:

To ensure effectiveness, campuses should prioritize:

  • Elevating student leadership and lived experience
  • Offering ongoing training for peer leaders
  • Using a trauma-informed approach
  • Investing in long-term program sustainability

When combined with collaboration and campus-wide engagement, these strategies can create lasting change in supporting student mental health.

The Power of Peer-Led Support

Peer support programs not only reduce the stigma surrounding mental health but also build lasting support systems for students. Empowering students to lead these initiatives fosters a sense of belonging and strengthens campus communities.

Research highlights the unique value of peer-led programs, which often complement staff-led initiatives. While clinical counseling programs address more advanced and specific mental health needs, peer-led programs offer holistic opportunities for students to connect vulnerably with one another. Together, these approaches ensure students have access to a diverse menu of mental health resources to meet their needs.

Creating mentorship opportunities and safe spaces for connection, peer-led initiatives play a crucial role in ensuring no student feels isolated. These programs help students thrive—academically, socially, and emotionally—while reinforcing the importance of shared experiences and mutual support.

Key Takeaways

Peer support programs are essential for fostering a healthy, supportive environment on college campuses. Creating spaces where students can turn to their peers for help improves mental health outcomes and strengthens the sense of connection within the campus community.

Download Morgan’s Message’s education guide to access structured monthly meeting topics.

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Understanding the Okanagan Charter: A Framework for Prioritizing Campus Well-Being

In recent years, colleges and universities worldwide have prioritized student well-being as an integral part of their mission. Furthermore, not only does investing in wellness programs support student health and satisfaction, but it also offers additional benefits. These extra benefits include improving graduation rates, strengthening institutional reputation, reducing recruitment costs, and boosting student retention.

However, establishing meaningful well-being initiatives that align with academic goals and institutional values can be a complex challenge. Enter the Okanagan Charter, a powerful guiding framework designed to help higher education institutions create, implement, and sustain holistic wellness programs.

Recently, we hosted a webinar with three college health leaders—Dr. Oliver Tacto of Maryville University, Emily Pagano of UConn, and Kelly Gorman of UAlbany— shared insights on best practices for promoting wellness on college campuses. Each of their institutions has committed to the Okanagan Charter, setting an example for how campuses can foster a culture of well-being.

What is the Okanagan Charter?

The Okanagan Charter was created in 2015 at the International Conference on Health Promoting Universities and Colleges in Kelowna, Canada. Its goal is to inspire colleges and universities to integrate health into every aspect of campus life. Unlike typical health initiatives, the Charter calls for a comprehensive approach, taking into account the physical, mental, emotional, and social well-being of students, faculty, and staff.

The Charter consists of two primary calls to action:

1. Embed Health into All Aspects of Campus Culture:
Colleges should make well-being a core part of campus life, not just through wellness services, but across all departments and activities.
2. Lead Health Promotion Locally and Globally:
Universities are encouraged to engage with local communities, health organizations, and global partners, creating a supportive ecosystem for all involved.

These calls help institutions, like our recent webinar speakers, build environments where students, staff, and faculty feel supported in every part of campus life.

Hear Dr. Oliver Tacto’s take on the Okanagan Charter in the clip below:

Why the Okanagan Charter Matters for Higher Education

In today’s competitive higher education landscape, where the mental health and overall well-being of students are essential, the Okanagan Charter offers universities a holistic framework to create an impactful, inclusive, and sustainable approach to wellness.

Here’s why the Okanagan Charter matters now more than ever:

  • Aligning with Institutional Values: With many students and their families prioritizing well-being when choosing schools, the Okanagan Charter helps colleges establish wellness programs that align with institutional values, strategic plans, and mission statements, strengthening their reputation and appeal.
  • Supporting Mental Health: As the demand for mental health services continues to rise, the Charter provides a pathway for campuses to develop comprehensive support systems that prioritize mental health without limiting their focus to clinical services.
  • Fostering a Supportive Campus Culture: The Charter’s emphasis on embedding health into all aspects of campus life encourages institutions to foster a supportive culture where students, faculty, and staff feel valued and empowered to take charge of their well-being.

P.S. – You can download a copy of the Okanagan Charter here.

Key Principles for Mobilizing Whole-Campus Health Initiatives in Higher Education

Furthermore, the Okanagan Charter lays out guiding principles to help campuses take action toward whole-system health. Following these principles allows institutions to create healthier, more inclusive campus environments.

Key principles that drive the Okanagan Charter’s approach to whole-campus health initiatives include:

  • Using settings and whole system approaches: Focus on holistic, system-wide methods to create healthy conditions in higher education and model health promotion for other settings.
  • Ensuring comprehensive and campus-wide approaches: Implement interconnected strategies for the whole campus.
  • Leveraging participatory approaches to engage the voice of students and others: Set ambitious goals and engage all stakeholders—students, staff, faculty, and leaders—in collaborative, participatory efforts to establish priorities and foster widespread commitment to action.
  • Developing trans-disciplinary collaborations and cross-sector partnerships: Foster collaborations across disciplines and sectors, both on campus and with local and global partners, to drive comprehensive health initiatives and promote health knowledge and action in wider communities.

Hear Emily’s thoughts on what it means to collaborate versus cooperate:

  • Promoting research, innovation and evidence-informed action: Ensure research and innovation provide evidence to shape health policies and practices, enhancing sustainability on campus and in society, while adapting actions based on new findings.
  • Building on strengths: Adopt an asset-based approach to recognize strengths, address challenges, celebrate successes, and share lessons to continuously improve campus health and well-being.
  • Valuing local and indigenous communities’ contexts and priorities: Promote health by engaging with and understanding the contexts and priorities of local and indigenous communities, while considering the perspectives of vulnerable and transitioning populations.
  • Acting on an existing universal responsibility: Uphold the “Right to Health” declared in the Universal Declaration of Human Rights by ensuring health promotion actions reflect social justice, equity, dignity, diversity, and the interconnectedness of health with social, economic, and ecological factors.

Key Takeaways

The Okanagan Charter empowers campuses to prioritize holistic well-being by embedding health into all areas of campus life and fostering a supportive community. Incorporating these principles allows colleges and universities to create sustainable wellness initiatives that truly enhance the campus community as a whole.


Gain tips for enhancing wellness from three college health experts here.

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The ROI of Investing in Student Well-being Programs

How Colleges Can Enhance Campus Value

In today’s competitive higher education landscape, colleges and universities face growing pressure to prove their value. One of the most effective ways to do this? Invest in student well-being programs.

By prioritizing wellness programs, institutions improve students’ well-being and positively impact retention, satisfaction, and graduation rates. How these types of programs enhance campus value goes beyond just student success—it strengthens the institution’s overall appeal and value to students and their families.

Why Student Health Matters More Than Ever

Freshman enrollment was down by 5% in 2023 compared to the previous year, but the impact varies across different types of colleges:

Public and Private Nonprofit Four-Year Institutions: Experiencing considerable drops, with freshman enrollment down by 8.5% and 6.5%, respectively.

Four-Year Institutions with High Pell Grant Recipients: Seeing the most severe declines, with enrollment plummeting over 10%.

Community Colleges: Facing a much smaller impact, with only a 0.4% decline in freshman enrollment.

Considering these trends, colleges must focus on improving attrition and retention rates. A supportive environment that addresses mental health challenges is essential for enhancing the overall college experience. A 2022 National College Health Assessment (NCHA) study found that depression hinders academic performance for 24.3% of college students, while anxiety affects 34%.

Clearly, student wellness programs aren’t just a “nice-to-have;” it’s a critical factor in academic success and institutional stability.

Addressing these health challenges allows colleges to show how well-being programs enhance campus value and positively impact students in many ways.

The Financial ROI of Wellness Programs

Investing in wellness programs can be financially beneficial for institutions. Here’s how:

Rising Recruitment Cost
Recruitment costs for colleges and universities are on the rise, placing additional financial pressure on institutions to attract and retain students. For four-year private institutions, the average cost to recruit a single student now stands at $2,795, while public institutions spend around $494 per student.
Improved Student Satisfaction
Health and wellness services are key considerations for students when selecting a college. Yet, only about a quarter of students express satisfaction with their wellness facilities, and another quarter see room for improvement. Investing in comprehensive wellness offerings can be a meaningful way for colleges to boost student satisfaction and support academic success.
Higher Graduation Rates
Furthermore, around half of students report that struggling with their physical health and wellness hinders their academic performance. This emphasizes the need for supportive resources that promote student health to help them succeed academically, and in turn, graduate. Additionally, higher graduation rates improve an institution’s reputation and rankings, which can attract even more students.

Essential Components of a Campus Wellness Program

To maximize the ROI of wellness programs, colleges need a well-rounded approach that meets diverse student needs. Here’s a breakdown of what a successful wellness program includes:

  • Mental Health Support: Quick access to high-quality mental health services can make a world of difference for struggling students.
  • Preventive Health Services: Regular check-ups, vaccination clinics, and health education promote overall health.
  • Wellness Workshops and Training: Stress management, resilience training, and sleep hygiene workshops empower students to take control of their well-being.
  • Digital Health Tools: Telehealth and wellness apps make it easy for students to access support, no matter where they are.

These components highlight how wellness programs enhance campus value by addressing critical aspects of student health, supporting both academic success and personal growth.

Measuring the ROI of Wellness Programs

To justify the investment in wellness programs, institutions should measure their impact on student success. Tracking these metrics can clearly demonstrate how wellness programs enhance campus value:

  • Retention and Graduation Rates: High retention and graduation rates reflect positively on the institution’s ability to support students.
  • Utilization Rates of Health Services: Tracking the usage of mental health and wellness services shows their value to the administration.
  • Student Satisfaction Scores: Surveys can reveal how students perceive wellness services, highlighting areas of improvement.

Evaluating these metrics allows colleges to see firsthand how wellness programs enhance campus value and contribute to long-term success.

Key Takeaways

Well-being programs inarguably enhance campus value. These programs create healthier students, boost retention, and foster loyalty. Colleges that prioritize wellness are not only helping students succeed but also reinforcing the worth of higher education.

Ultimately, how wellness programs enhance campus value is about more than just ROI. It’s about creating an environment where students can thrive, graduate, and look back on their college experience with pride. Making this commitment, colleges position themselves as leaders in the evolving landscape of higher education, and students reap the benefits.

Continued Reading: Mental Health Support Proven to Improve Student Retention

Interested in learning more about how your campus health solutions can become more integrated and impactful?  Connect with a member of our team.

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Meeting the Growing Demand for Campus Mental Health Support

According to a 2023 survey from the Healthy Minds Network, 41% of college students reported having symptoms of depression, while 36% reported anxiety. These numbers are staggering.

Considering the growing pressure on students and the increasing willingness of students to seek help, college counseling centers are struggling to keep pace with the demand for services.

This gap between supply and demand is leaving many students without timely access to care, leading to sometimes significant delays in services. The strain on college counseling centers is further complicated by the shortage of mental health professionals. The U.S. Health Resources and Services Administration projects that by 2025, the demand for mental health professionals will exceed supply by 250,000 full-time providers. For colleges and universities, hiring more counselors is not only cost-prohibitive but often impossible due to this shortage.

Moreover, the growing mental health crisis among students has a ripple effect on academic performance and retention rates. A survey from the American Council on Education found that 66% of college presidents listed student mental health as a top concern, recognizing the direct link between well-being, student success, and retention.

Clearly, this is not just a mental health issue—it’s an academic and institutional challenge. While many colleges attempt to address the growing demand by expanding their counseling staff, this linear solution falls short of addressing the root causes and exponential growth of the problem. There has to be a better path forward.

The Limits of Simply Expanding Counseling Staff

The most straightforward solution to rising demand might seem to be hiring more counselors. However, this presents several challenges. First, mental health professionals are in short supply, particularly those with experience working with young adults in academic settings. Plus, hiring qualified staff is not only costly, but it also fails to scale at the same rate as demand.

Furthermore, simply increasing the number of counselors doesn’t address the systemic issues that contribute to mental health challenges on campuses. A reactive approach—where students are only supported after they reach a crisis point—leaves many without the preventive care they need to maintain their well-being.

To truly meet the needs of today’s students, we need to rethink how we approach mental health on campus. Instead of focusing solely on reactive measures, colleges should invest in building robust community support systems that focus on prevention, early intervention, and holistic care.

Building Community as a Preventive Measure

One of the most effective ways to reduce the strain on counseling centers is to build a strong campus community that supports mental health and well-being.

College is not just a place for academic achievement; it’s a space where students learn to build relationships, develop life skills, and find their place in the world. A sense of belonging and connection can be a powerful buffer against the stressors that lead to mental health struggles.

Institutions can foster this sense of community by promoting (and providing logistical and financial support to):

  • Peer support/mental health programs
  • Student organizations
  • Group events that encourage socialization and emotional connection

By creating opportunities for students to engage with one another and feel supported, we can prevent some of the issues that lead to mental health challenges like anxiety, depression, chronic stress, and loneliness.

Leveraging Peer Support Networks

Peer support programs have gained significant momentum on college campuses in recent years, and for good reason. These networks empower students to be part of the solution, creating a culture of care that extends beyond the walls of the counseling center. When students are trained to recognize signs of distress in their peers and offer meaningful support, the entire campus benefits.

After talking with a few of our clients, I’ve heard how effective peer support can be in supplementing traditional counseling services. By creating structured and moderated peer support programs, schools can extend their reach and provide help to students who might not otherwise seek it. These programs also serve as a valuable bridge to professional care, offering students an accessible first step in addressing their mental health needs.

The key to success with peer support programs is training and close supervision. While students can be incredibly empathetic and insightful, they are not a replacement for professional counselors.

Instead, they serve as a complement, helping students navigate the challenges of daily life and guiding them toward appropriate resources when needed. With the right infrastructure in place, peer support networks can significantly reduce the burden on counseling centers while fostering a culture of mental health awareness and support. 

Moderated Online Student Communities

In addition to in-person peer support, online communities can also play a pivotal role in promoting mental health on campus. Digital platforms, when moderated appropriately, offer a space for students to connect, share their experiences, and offer each other support from anywhere, at any time.

By creating moderated online communities, institutions can provide students with a safe, accessible space to share their thoughts and experiences. These forums can serve as an extension of the peer support networks, offering students another avenue to seek help and connect with others. Moderators can ensure that discussions remain supportive and productive, intervening when necessary to guide students toward professional help.

Online communities are particularly valuable for students who may not feel comfortable seeking help in person or who struggle to find time to visit a counseling center. Offering multiple options for support—both in-person and online—can create a more inclusive and accessible mental health care system. 

The Pitfalls of Outsourcing Mental Health Care

Some institutions have turned to external, third-party mental health providers to address the growing demand for mental health services. While these services can be convenient and offer a more immediate “release valve” during periods of high demand, they come with significant drawbacks.

Outsourcing care is often more expensive in the long term, and it generally lacks the personalized approach that’s essential for meeting the unique needs of a campus community.

Mental health care is deeply personal, and students benefit most when they receive support from professionals who understand their specific environment and challenges. External providers may not have the same level of insight into campus culture, student demographics, or the issues affecting a particular institution. As a result, the care they provide can feel disconnected and impersonal.

Additionally, outsourcing services can undermine the sense of community that is so crucial for student well-being. When students rely on external providers, they miss out on the opportunity to build relationships with campus staff and peers, which are key components of a robust support system.

A Path Forward: Holistic, Integrated Mental Health Support

The growing demand for mental health services on college campuses requires a comprehensive, integrated approach. Rather than focusing solely on increasing the number of counseling staff, institutions should invest in building community, promoting peer support, and leveraging technology to create a more holistic support system.

At Medicat, we’re committed to helping colleges and universities develop sustainable mental health care solutions that meet the needs of their students. Fostering a culture of care, investing in preventive measures, and providing personalized support ensures that every student has access to the help they need—before they reach a crisis point.

See how Medicat’s Counseling EHR can help you improve clinical workflow and reach more students with a self-guided demo!

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Optimize Your Campus Counseling Center

Optimize Your Campus Counseling Center: Strategies for Success

Q&A with Medicat’s Customer Onboarding Specialist, Joelle Koka

Navigating the complexities of modern counseling clinics on college campuses requires innovative solutions and a deep understanding of student needs.

In this interview, we delve into the insights of Medicat’s very own Customer Onboarding Specialist, Joelle Koka, to uncover strategies for optimizing counseling clinic operations and enhancing student support.

1. How can a counseling clinic improve its intake process for new students?

A. To enhance the intake process, clinics can automate intake forms using the Medicat Patient Portal and allow self-scheduling of appointments, making services more accessible.

This change benefits students, who often prefer to schedule appointments online. It also reduces some administrative burden on staff members to create and manage new appointments manually.

Additionally, our Mobile Self Check-in (MSCI) feature enables students to complete assessment questionnaires on their phones in the waiting room, ensuring accurate and timely insights into their well-being.

This also reduces administrative burden and helps keep appointment time focused on care, rather than assessments or paperwork.

2. What are the most common ways you can help counseling clinics optimize their workflow?

A. One way I help counseling clinics optimize their workflow is by implementing standardized documentation through note templates and forms.

Using standardized documentation provides reportable data that provides valuable insights in decision-making and process improvement.

Note templates and forms also reduce decision fatigue and help documentation to be completed sooner.

Another way I help clinics optimize their workflow is by streamlining tasks.

We have many features in Medicat that can help decrease repetitive tasks such as adding transaction codes to your notes.

Using the Manage Default Codes function in your note types can post common transaction codes automatically to decrease searching and adding transaction codes to your note.

3. How can college counseling clinics enhance communication with students?

A. Utilizing our patient portal’s secure messaging, blaster, and notification tools can significantly enhance communication.

Automated messages for appointment confirmations, reminders, cancellations, and surveys, including notifications via text, ensure students stay informed and engaged.

It’s super easy to set these automations and templates up in the platform – it’s one of my favorite features to help clients set up!

4. What do you suggest clinics do to reduce no-shows and student wait times?

A. To reduce no-shows and student/client wait times, I suggest utilizing our notification tool for appointment reminders!

College students are busy, so having a tool to send reminders via secure message or text can have a dramatic effect on minimizing no-shows and late cancellations.

Additionally, using charting efficiency tools like auto-replace shortcuts and templates reduces time spent on documentation, ensuring students are seen in a timely manner. 

5. What strategies or tools can improve the success of outreach programs?

A. The new Outreach module in Medicat One helps manage and track outreach events.

By generating reportable data on attendance and event details, clinics can make informed decisions on which outreach events to continue or cut back on based on student interest and participation.

6. How can counseling centers collaborate with other campus departments to promote overall student wellness?

A. It’s becoming increasingly common to have integrated clinics on college campuses. Integrated clinics within college health encourages collaborative care, leading to improved student outcomes and a focus on patient-centered care.

Counseling centers can collaborate with other campus departments by educating staff and faculty on available services and empowering them to be mental health advocates.

7. How do you help counseling clinics effectively measure and report on impact?

A. First, I help clinics identify which data is most important to them. Then, we leverage our platform’s capabilities to track and analyze this data.

For instance, by utilizing transaction codes, clinics can gain insights into areas like call volume and identify potential service gaps.

Our team provides training on data customization and reporting to ensure clinics can effectively measure and communicate their impact.

Key Takeaways

By implementing these strategies and leveraging technology, counseling clinics can significantly enhance their services, improve student outcomes, and create a more supportive campus environment.

Medicat is committed to partnering with college counseling centers to achieve these goals.

What tools are counseling clinics using?

Hundreds of clinics leverage our EHR software (that’s built specifically for counselors) to power day-to-day workflow. Explore our solution via an interactive product tour.

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Health Promotion Through Social Media

Health Promotion Through Social Media:

Effective Strategies and Best Practices

Social media has become an indispensable tool for promoting health initiatives, especially among Gen Z students. This demographic, born between 1997 and 2012, is the first truly digital native generation, making them a crucial audience for college health campaigns.

Understanding how to effectively leverage social media to connect with Gen Z can significantly enhance your health promotion efforts on campus. Here are some tips, trends, and best practices for colleges to consider.

1. Promote on the Right Platforms

According to Morning Consult’s report, YouTube is the most-used platform for Gen Z, with over 80% spending time on the app. Instagram follows closely in the second spot at 75%, indicating that the platform remains highly popular. TikTok (69%) and Snapchat (63%) are also significant players, demonstrating their continued relevance among Gen Z users.

This stresses the importance of ensuring that your college is utilizing these platforms for health promotion to reach the greatest number of students.

Gen Z Social Media Stats

2. Leverage Influencer Partnerships

Leverage influencer partnerships by collaborating with student influencers or popular figures on campus who resonate with Gen Z. These individuals can provide credible and relatable voices for sharing health messages. Micro-influencers, with their smaller but highly engaged followings, can be especially effective in fostering a sense of community.

Colleges can effectively advertise health promotion initiatives by leveraging YouTube’s extensive reach among Gen Z, creating engaging video content that resonates with students. Additionally, maintaining an active presence on Instagram, TikTok, and Snapchat with creative and authentic posts will ensure that health messages are seen and embraced by this tech-savvy generation.

3. Utilize User-Generated Content

User-generated content (UGC) is defined as “consumer-generated content.” You can incorporate this on your campus by encouraging students to create content themselves, such as photos, videos, and stories about their experience utilizing health services on your campus.

Schools may also consider launching campaigns with specific hashtags, hosting contests, and highlighting student contributions on their official social media platforms, fostering a sense of community and engagement. (P.S. – this could be great for marketing majors to take part in).

4. Focus on Authenticity and Transparency

According to Forbes, Gen Z highly values authenticity and transparency. Share real stories, and behind-the-scenes content, and be transparent about your mission and values. Avoid overly polished or corporate-sounding messages.

5. Provide Value with Educational Content

Provide value with educational content by sharing tips, tutorials, and educational posts that offer real benefits to your audience. Use features like Instagram Stories’ “Swipe Up” or link stickers to direct followers to additional resources.

For example, one idea could be to create a series called, “Wellness Wednesdays,” where each week, your clinic shares valuable health tips and tutorials on topics like stress management, healthy eating, exercise routines, and mental health awareness.

For example, an Instagram Story might include a short tutorial on how to do a particular mindfulness meditation technique, followed by a swipe-up link directing followers to a detailed blog post or video on the college’s health center website on the topic.

A video on YouTube could showcase a nutritious, budget-friendly recipe with step-by-step instructions and a link directing students to a downloadable meal plan. Access to information about the Basic Needs Hub for students struggling with food insecurity could be included in the video’s caption section.

6. Engage in Real-Time Interactions

Engage in real-time interactions by utilizing live streaming features on Instagram, TikTok, and YouTube to host health and wellness Q&A sessions, webinars, or live discussions. You may find that more students attend virtually than you would think. Respond promptly to comments and messages to foster a sense of connection and community.

Additionally, colleges can record these live sessions and upload them to their YouTube channel, blog, or website as “evergreen content.

7. Promote Mental Health Awareness

Gen Z is more open to discussing and addressing mental health than other generations. For instance, less than 3 percent of individuals aged 65 and older have received treatment directly from mental health professionals, whereas over a third of Gen Zers have reported receiving medical treatment or therapy from such professionals.

Continue to promote mental health awareness in new and fun ways by focusing on the wide variety of wellness-related support available on campus. Share content that normalizes seeking help and provides practical mental health tips that students can easily implement in their daily (and busy) lives.

8. Use Data-Driven Insights

Finally, to improve the content you share over time, track key social media metrics like your follower count, impressions, interactions, shares, and comments to understand what content resonates most with your audience. Adjust your strategy based on these insights to continually improve your reach across campus.

Best Practices for Connecting with Gen Z

  1. Stay Current with Trends

    To effectively connect with Gen Z, stay current with the latest social media trends and platform updates. Gen Z quickly adopts new features and trends, so staying updated can help keep your content relevant!

  2. Encourage Interaction

    Encourage interaction by using polls, quizzes, and interactive posts to engage your audience. Interactive content not only boosts engagement but also provides insights into your audience’s preferences and opinions.

  3. Focus on Diversity and Inclusion

    Highlight diversity and inclusion by ensuring that your content reflects a wide variety of voices, perspectives, and stories across your campus community. This creates an inclusive environment and resonates with Gen Z’s values.

  4. Be Consistent

    Be consistent by maintaining a regular posting schedule to keep your audience engaged. Consistency helps build trust, “feeds the algorithm,” and keeps your content top of mind.

Key Takeaways

Promoting health initiatives through social media is an evolving and dynamic process, especially when targeting the digitally savvy Gen Z.

By understanding their preferences and behaviors, and implementing these best practices, colleges can create impactful and engaging physical and mental health promotion campaigns.

Gain unique tips to promote campus resources to your students by downloading our free guide.

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