Building With Our Clients, Not Just for Them

At Medicat, product decisions don’t happen in a vacuum. They happen in conversation (often lively ones) with the people who use our platform every day.

One of the most important ways we stay grounded in real-world needs is through our Product Advisory Councils. These councils are made up of Medicat clients who bring deep expertise, strong opinions, and a genuine desire to help shape the future of the platform.

Their voices don’t just inform our roadmap—they influence outcomes.

Clinical Experience Within Medicat

Our commitment to real-world workflows starts with our own team. Twenty-one percent of Medicat employees have worked in college health centers or counseling clinics.

That lived experience matters. It means that when we evaluate features, workflows, or priorities, we’re constantly asking: How would this work on a real campus, on a busy day, with real students waiting?

That internal perspective sets the foundation, but it’s only the beginning. 

Advisory Councils: A Direct Line to Campus Reality

Medicat’s Product Manager, along with several other team members, works directly with multiple Product Advisory Councils made up of real campus leaders and users.

These councils represent a wide range of institution types, sizes, and use cases, ensuring we hear from diverse voices across higher education.

Council members provide feedback on:

• Feature ideas and enhancements
• Product priorities
• Workflow and usability design
• Emerging needs and challenges on campus

Just as important, we maintain a regular, ongoing dialogue with these groups. Advisory councils aren’t a one-time focus group—they’re a continuous partnership. This consistent feedback loop allows us to validate ideas early, refine decisions along the way, and move forward with confidence. 

Beyond the Council: Every Client-Facing Conversation

We know not every client can (or wants to) participate in an advisory council. That doesn’t mean their voice matters any less.

For clients outside of these councils, Medicat’s customer-facing teams and Product Manager are just an email or phone call away. We actively encourage direct conversations, and we listen closely.

At Medicat, feedback isn’t something clients submit and then hope for the best. It’s the start of a conversation that can shape what comes next. 

From Feedback to Action

A great example of this happened last August, when we invited advisory council members to join us for a demo of an ambient listening provider.

Rather than evaluating the technology in isolation, we wanted to learn alongside our clients. We asked what excited them, what concerned them, and what we should be thinking about if we brought this capability into Medicat.

The feedback was clear, thoughtful, and overwhelmingly strong.

Because of that input, we moved quickly! We’re excited to share that this new tool, Note Agent, will be available in March.

That’s what partnership looks like: learning together, deciding together, and building together.

Key Takeaways

Higher education (and campus health in particular) is constantly evolving. Our advisory councils help us keep our finger on the pulse of those changes.

At the end of the day, our clients don’t just use Medicat. They help shape it. And we wouldn’t have it any other way.